The posting
Job Description:
About Us:
Affinity Hospice is one of the fastest growing, privately held hospice organizations in the country. We are passionate about giving exceptional care to our hospice patients and their families. We believe the care we provide truly matters and we would love to have you join our nationally recognized team!
What We Offer:
- Paid Time Off (PTO), Sick Time, and Holiday Pay
- Gas Card and Car Maintenance Stipend
- Benefit Package (Medical, Dental, Vision and more) for full-time employees
- 401K
- Employee Assistance Program
- Tuition Reimbursement for eligible employees
- Internal Company Advancement
- Free end of life training
Position Summary
The Clinical Liaison is responsible for cultivating and maintaining relationships with hospitals, physicians, and discharge planners to drive hospice referral growth and community engagement. This role implements structured outreach programs, educates patients and families about hospice services, and promotes quality care and census development. The Clinical Liaison develops and executes strategic marketing and sales plans, monitors referral trends, organizes community and professional events, manages key assigned accounts/ stakeholders; and contributes to marketing process improvements.
In addition to marketing responsibilities, the Clinical Liaison serves as a clinical resource to support operational and service delivery needs. Clinical duties may include conducting comprehensive assessments, providing direct patient care and education, facilitating Goals of Care discussions, completing admission and consent processes, offering emotional support to patients and families, and supporting On-call and/or Administrator-on-Call (AOC) coverage as needed. The role works collaboratively with interdisciplinary and leadership teams to ensure high-quality patient care and align with organizational growth objectives. As a key clinical practice resource, this position may be requested to support anywhere within the operational framework of the organization.
Hours / Schedule: Full Time; (40) hours / week.
Minimum Qualifications:
- Associate/bachelor’s degree in nursing or related field from an accredited college or equivalent is preferred.
- A minimum of two (2) years of relevant experience is required.
- Hospital and/or long-term care clinical experience is highly preferred.
- Experience in healthcare marketing is preferred.
- An active and unencumbered Registered Nurse (RN) employment is required.
- Must hold a valid driver’s license and have access to a reliable, insured vehicle that meets state and/or organizational requirements.
Key Responsibilities:
- Build and maintain relationships with hospitals, physicians, discharge planners, and other key referral sources.
- Develop and implement a structured outreach program to identify and engage new referral sources.
- Maintain ongoing relationships with hospice partners, physicians, and referral sources to drive census growth and enhance preference for hospice services.
- Act as a solution-oriented team player, supporting referral partners, patients, families, and the hospice team throughout the referral and admission process.
- Educate patients, families, and significant others on hospice services and benefits, ensuring a clear and positive understanding.
- Develop and execute strategic marketing and sales plans to increase community awareness, referral volume, and census growth.
- Monitor referral trends, assess market development, and identify key marketing opportunities.
- Plan, organize, and host marketing events, luncheons, and informational meetings.
- Educate key stakeholders about hospice and palliative care to enhance community knowledge and support.
- Oversee and/or complete initial patient consent and ensure all required documentation is accurately completed, signed, and submitted.
- Establish and maintain professional relationships to strengthen market presence and referral partnerships.
- Collaborate with community, hospital, and facility representatives to achieve growth targets and maintain market loyalty.
- Facilitate the admission process between hospitals, long-term care facilities, and home-based settings.
- Assesses referred to patients’ clinical needs and disease status, collaborating with attending and hospice physicians to determine eligibility.
- Coordinate hospital-to-home transitions, ensuring all patient needs, including DME, medications, and supplies, are met for a seamless admission process.
- Identify opportunities for innovation, efficiency, and enhanced marketing strategies to maximize growth.
- Develop a strong partnership with Operations and Clinical Leadership to align goals and initiatives.
- Foster a shared vision for growth between Sales and Operations teams.
- Proactively implement company initiatives and best practices.
- Perform other Clinical Liaison duties as assigned to support department goals and initiatives.
- Facilitate patient discharge from hospital to home by establishing initial needs and coordinating, DME, Medication needs, supplies and coordinating admissions
- Help develop new ideas, protocols, and efficiencies for maximizing marketing resources to grow market share.
- Develop a collaborative partnership with the Operation and Clinical Leadership team.
- Create and support a shared vision of growth between Sales and Operations.
- Devlops, presents, and utilizes reports, which are designed to support the organization in the attainment of admission goals.
Affinity Hospice is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
