The posting
- Develop effective people connections and coordinate work with the internal teams, namely marketing campaign teams, Marketing Solutions, and Key Account Managers
- Use agile testing (A / B, multivariate) to step change toward improved results over time
- Ensure meaningful Performance Marketing insights and reporting
- Able to provide troubleshooting support for external parties for campaign optimization on Google and Facebook
- Managing and optimizing ads on Google and Facebook, while concurrently owning day-to-day optimization of campaigns
- Routinely analyze, review and report campaign performance
- Identify opportunity areas for growth and improvement
- Work closely with other digital marketing/campaigns members to ensure that media is aligned to business objectives
Job Requirements
- Bachelor's degree is required - 3 - 5 years experience managing online campaigns and performance marketing (shopping preferable) - Experience with Facebook and Google ad buys and execution - Expert fluency with customer acquisition methodologies including optimising cost per acquisition, retention and lifetime value metrics - Analytical - high competency with Google analytics, Excel (and the rest of MS Office) and a good head for numbers and working with large data sets - Self-starter who can hit the ground running and a passion for achieving great things - Demonstrable interest in e-commerce marketing and the knowledge of other online marketing channels and their interactions with each other - Understanding of commercial indicators, market conditions and competitors - Ability to deliver work on time and thrive in a dynamic environment - Hands-on approach with very strong attention to detail



