The posting
Job Responsibilities: - Plan, execute, and manage international advertising campaigns across various digital platforms - Handle paid traffic operations and optimize campaign performance through data-driven strategies - Collaborate with cross-border teams and clients to align on marketing goals, strategies, and execution - Manage and allocate advertising budgets, with a focus on performance, ROI, and cost-effectiveness - Conduct A/B testing and apply conversion rate optimization (CRO) techniques to enhance campaign results - Analyze campaign data to extract insights, identify trends, and present actionable recommendations - Stay up to date with global advertising trends and platform updates to maintain competitive campaign strategies Job Requirements: - Bachelors degree in Marketing, International Business, Media, Advertising, Computer Science, or related fields - 1-2+ years of experience in international advertising or operations of overseas internet products - Hands-on experience with mainstream advertising platforms (e.g., Google, Facebook, TikTok, etc.) - Proven track record of managing high-budget advertising campaigns (millions-level RMB/USD) is a plus - Familiarity with A/B testing methods, CRO techniques, and advertising data analysis tools - Fluent in Mandarin (reading, writing, listening, and speaking) - Strong communication skills for effective collaboration with overseas teams and clients - Strong analytical and logical thinking skills - High level of responsibility, self-motivation, and execution ability - Excellent communication skills with the ability to work in cross-cultural and cross-functional environments



