The posting
Create connections that move people and business forward.
At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.
Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.
About the Role
S/he is responsible for overseeing communication initiatives and creative project delivery across the organization. The role serves as a key liaison between business functions and creative teams, ensuring that all communication materials and creative assets align with AIA's brand guidelines, tone of voice, business objectives, and customer experience standards. In addition to supporting corporate communications activities, the role manages creative workflow prioritization, stakeholder alignment, content review, and the development of marketing communication materials across multiple business functions.
Roles and Responsibilities:
- Ensure consistency of brand voice, messaging, and communication standards across internal and external communications.
- Review and refine communication materials, including social media content, customer communications, emails, SMS, call scripts, website content, and internal announcements.
- Support communication planning and messaging development for business initiatives, campaigns, and customer engagement activities.
- Manage end-to-end creative workflow, from brief development and prioritisation to final delivery.
- Coordinate with internal stakeholders and creative agencies/design teams to ensure projects are delivered on time and aligned with business objectives.
- Review creative outputs to ensure compliance with brand guidelines, communication standards, and campaign requirements.
- Support the development of marketing collateral, promotional materials, and campaign assets across business functions.
- Partner with Brand, Product Marketing, Digital, Underwriting, Distribution, HR, and Customer Servicing teams to develop communication and marketing materials.
- Review and provide input on brochures, sales materials, campaign assets, customer communications, presentation decks, and promotional collateral.
- Support messaging development, campaign concepts, taglines, and communication frameworks for business initiatives.
- Support the execution of corporate communications initiatives, business announcements, and reputation management activities.
- Develop and review content for award submissions, award write-ups, corporate profiles, speeches, executive communications, and thought leadership materials.
- Support the communication of CSR and ESG initiatives through appropriate internal and external channels to enhance stakeholder awareness and corporate reputation.
- Monitor media coverage and prepare regular communication updates and reporting for local and regional stakeholders.
- Ensure all corporate communications align with AIA's brand values, communication standards, and reputation objectives.
- Performs other responsibilities and duties periodically assigned by the supervisor in order to meet operational and/or other requirements.
- Oversee the development and execution of corporate merchandise strategies to ensure they align with brand guidelines.
- Manage the procurement and distribution of promotional materials.
- Assist in the planning and execution of corporate events, ensuring they align with the company’s PR and communication strategies.
Minimum Job Requirements:
- Bachelor’s degree in communications, public relations, marketing, or a related field. Master’s degree is a plus.
- Minimum 5 years of working experiences in communications, public relations, marketing communications, project management, agency management, or a related field.
- Experience managing creative workflows, stakeholder engagement, and cross-functional projects is highly desirable.
- Excellent communication and interpersonal skills.
- Proficiency in MS Office and PR management tools.
- Strong organizational skills to manage multiple projects simultaneously.
- Fluency in both English and Myanmar language is preferred.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
