The posting
Do you think in journeys, not just screens? Can you see where a learner gets stuck, where a buyer needs proof of value, and where an upgrade feels like a natural next step rather than a sales pitch? And do you want to be the person who sets the design direction for a whole product, not one corner of it?
AIHR is looking for a Senior Product Designer to be the sole designer on our product team. You'll shape our learning platform end to end: how HR professionals discover content and keep learning, how teams see the value of learning, and how our design system helps everyone build consistently and fast. You'll work across both product squads as a hands-on designer and the team’s go-to for design advice.
About AIHR
Founded in 2016 with the mission to future-proof HR, the Academy to Innovate HR (AIHR) has become the world’s market leader in online training for human resources (HR) professionals. We have a global customer base spread across 140+ countries, amongst which companies like Unilever, Reckitt, Goldman Sachs, Philips, Deloitte, Nike, Heineken, and UBS. It is our goal to continuously upskill and empower 1,000,000 HR Professionals.
We are an international team of 100+ people, driven by excellence, innovation, and a hunger to grow in everything we do. As such, we strive to provide the world’s best courses and excellent support to our customers while continuously optimizing every aspect of our work. With over 30 nationalities, our team is diverse, yet we all share a few traits: we're friendly, enthusiastic, and great team players.
Being a fast-growing company, working at AIHR means taking on a lot of responsibility and getting countless opportunities to develop yourself in new areas and potential to craft your own role.
Why a designer now
We built the AIHR Academy for individual HR professionals who choose to learn on their own. That focus got us here. Now we're at a pivotal point: we're taking the full learning experience, our internal expertise and our content into the B2B market.
That shift opens the platform to new personas with different needs. A learner whose employer provides their license comes in with different motivations than someone who paid for themselves. And a manager or buyer needs to see team progress, skill gaps and return on investment before they renew. Much of today's experience wasn't designed with them in mind.
Role and Responsibilities
As our Senior Product Designer, you own the user experience across the AIHR Academy, from how learners discover content to how buyers decide whether to renew. You represent the user in every product conversation and help the team make better decisions, faster.
You report to the Head of Product and work daily with our Learner Experience and Manager Experience Squads, their Product Managers, front-end engineers and our Learning Consultants. PMs already prototype with AI tools, and you’ll help them do that well within the guardrails you set.
Journeys and engagement
- Map and design end-to-end journeys for each persona, from first visit to long-term learning habit.
- Shape how learners discover content and keep coming back. You know which engagement mechanics, like progress, milestones and social learning, suit busy professionals and which feel gimmicky.
- Propose ideas quickly, test them pragmatically and learn from the data.
Growth surfaces
- Design the moments where members and B2B customers upgrade and renew, as part of the wider journey rather than as standalone funnels.
- Tread the line between commercial goals and product quality. You know when an upgrade moment helps someone see more value and when it costs trust, and you bring a clear way of making that call that the team can learn from.
Craft and UI ownership
- You don't stop at concepts. You turn decisions into clear, high-fidelity work in Figma, so engineers can build with confidence.
- During implementation, you're the go-to partner for front-end engineers and co-own the UI with them. You bring the cases and the fidelity, they bring the constraints and the shipping, and you resolve gaps together until what's live matches the intent.
Design system and enablement
- Own our design system. You keep it up to date, audit it regularly across the product and turn what you find into your own improvement ideas and a prioritized plan.
- Set the bar and the guardrails that others build within. You raise the standard of the whole system, not just individual screens, and make it easy for others to prototype with.
How you work
- You're a partner to Product Managers. You help define problems, challenge assumptions and bring the user's perspective into every decision.
- You stay with the work after a design is approved. You assess feasibility with engineers early, adapt designs when constraints appear and bring the trade-offs back to Product for a decision.
- You know where your time matters most. You can easily see when a journey needs a deep dive, when a quick sketch will do and when the right move is feedback on someone else's prototype rather than a redesign.
On a typical week
On Monday morning, you join the Product Weekly for a rundown of the week's priorities. Silvia shares the outcomes of the latest leadership quarterly meeting, and how this impacts product priorities.
In the afternoon, you review a prototype from Alice, PM of the Learner Experience Squad, for a new upgrade flow that moves AI for HR Academy users to a Team Access license. You check whether the upgrade prompt comes after users have seen enough value, and you propose a few changes to the PRD to ensure the proper UX guardrails are applied throughout the experience.
On Wednesday morning, you lead a cross-functional brainstorm with Marion, PM of the Manager Experience Squad, and our Learning Consultants. You first share your prototype for feedback, and together you work out how to help buyers identify their team's skill gaps and build tailored learning journeys themselves.
In the afternoon, you join the Learner Experience Squad's refinement to get feedback on the technical feasibility of a new bootcamp design. Based on what you hear, you set up a follow-up with the engineers, including Aliia, Front-End Engineer, to dig into the details.
On Friday, you review the pages the team shipped over the past month. You find inconsistencies in some components across pages, create a ticket to fix them in the design system and update the prototyping skill so PMs build with the latest version. Then you join the monthly business update, where the founders share the previous month's results with everyone, and end the week with drinks at our weekly team activity, a chance to unwind and get to know colleagues who recently joined.
We offer
- A key role in shaping the learning experience for tens of thousands of HR professionals worldwide, bridging the gap between user experience and world-class visual execution;
- Competitive, benchmarked compensation;
- The opportunity to shape your own day-to-day work;
- Regular growth talks and support to reach your career goals;
- Flexible working hours & working from home arrangements
- A high degree of autonomy in a vibrant, result-driven, inclusive, and international team;
- A key role in a fast-growing scale-up company;
- A beautiful office right across Rotterdam Central Station (Milleniumtower) and a brand new office in Amsterdam;
- 26 paid holidays per year + 1 extra day for the first 5 years you work here
- Exchange any 2 public holiday days for 2 other days of your choice;
- Work from anywhere policy, where you can work abroad for 20 days in a calendar year;
- Pension plan;
- 5 Mental health days per year;
- Access to OpenUp mental health platform;
- Personal development budget, training, and we pay for the books you read;
- All public transport expenses covered (NS Business Card);
- MacBook + all other equipment you need to do your work;
- Daily lunch prepared by a chef, weekly drinks, and fun team activities;
- Free access to the office gym.
Apply for the job
Are you excited to become our Senior Product Designer? Then we'd love to hear from you! We are looking to hire for this role as soon as we find an eligible candidate.
P.S. Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women tend to apply only when they meet 100% of them. So if you think you have what it takes, but don't necessarily meet every single point above, please still apply. We'd love to consider you and see if you could be a great fit.
Who you are
You're a senior product designer who thinks in journeys, enjoys wearing multiple hats and gets energy from being the team's go-to, hands-on designer and the team’s go-to for design advice. You could be our ideal candidate if:
- You have at least 5 years of experience as a product designer in B2B SaaS, preferably in elearning, content platforms, or HR tech.
- You’ve been the sole or lead designer before, so you know how to hold a high quality bar without a design team around you.
- You've designed products that work seamlessly for several different personas.
- You've designed engagement and growth moments that work for users and the business, and you can explain how you decided where to draw the line. You think about the whole journey, not just conversion.
- You take a pragmatic approach to research and behavioral design. You know when a quick test is enough and when a decision needs deeper evidence.
- You've owned a design system and have the taste to keep raising its standard.
- You use Figma as your primary craft tool and AI daily to shape your and the team’s workflow. You enjoy turning ideas into build-ready mockups and helping others do the same.
- You see feedback as a way to improve the work, hold your ground with data and principles, and change course when the evidence says so.
- You're fluent in English and able to work from our Rotterdam office at least 2 days a week.
