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Analista de Marketing

alcon331 open roles

Where
São Paulo, Brazil
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Your applicationOpen nowAnalista de Marketingalcon · São Paulo, Brazil
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The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. alcon postings stay open a median of 20 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted yesterday

alcon median: 20 days open

The posting

Resumo da Posição

Estamos buscando um(a) Analista de Marketing para integrar nossa equipe de Cirúrgica na Alcon, apoiando o desempenho estratégico e operacional do portfólio de Facoemulsificação e Vitrectomia.

Principais Responsabilidades

  • Apoiar o atingimento das metas de vendas por meio da implementação de estratégias e gestão dos produtos de acordo com a estratégia do negócio de Cirúrgica;
  • Apoiar o desenvolvimento e a execução de estratégias de marketing e planos táticos para o portfólio de equipamentos cirúrgicos, garantindo alinhamento com os objetivos do negócio.
  • Executar atividades de gerenciamento do ciclo de vida dos produtos, incluindo lançamentos, ativação de equipamentos para demonstração (demos), otimização de portfólio, previsões de demanda e estratégias de descontinuação;
  • Coordenar o desenvolvimento e a execução de campanhas de marketing, iniciativas de engajamento com clientes, programas de treinamento, congressos e eventos educacionais;
  • Trabalhar em colaboração com a equipe de Vendas para garantir a implementação eficaz das iniciativas de marketing e excelência na execução em campo;
  • Desenvolver materiais promocionais e ferramentas de comunicação de valor alinhadas às necessidades dos clientes e às normas de compliance da empresa;
  • Monitorar indicadores de desempenho e retorno sobre investimento (ROI) das atividades de marketing, promovendo melhoria contínua;
  • Colaborar com equipes multifuncionais, incluindo Excelência Comercial, Assuntos Médicos, Assuntos Regulatórios, Atendimento ao Cliente, Finanças e Supply Chain;
  • Apoiar os processos anuais de planejamento, previsão de demanda e gestão orçamentária do portfólio sob responsabilidade;
  • Treinar e desenvolver a força de vendas para garantir a correta comunicação das mensagens-chave da categoria.

Qualificações e Competências Necessárias

  • Graduação em Marketing, Administração de Empresas, Engenharia, Economia, Ciências da Vida ou áreas correlatas;
  • Será diferencial pelo menos 3 anos de experiência em Marketing, Gestão de Produtos, Business Analytics, Excelência Comercial, Vendas ou funções comerciais relacionadas;
  • Inglês avançado, escrita e conversação;
  • Proficiência avançada em Microsoft Excel e PowerPoint;
  • Forte capacidade analítica, com experiência na interpretação de dados de vendas, mercado e clientes;
  • Capacidade de gerenciar múltiplos projetos simultaneamente e definir prioridades de forma eficaz;
  • Excelentes habilidades de comunicação, apresentação e gestão de stakeholders.

ATTENTION: Current Alcon Employee/Contingent Worker

If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.

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