The posting
Job Description
The Marketing and Sales Director is responsible for planning, developing, directing and coordination of all aspects of marketing and selling the independent living, assisted living and memory care residences. Responsibilities include direct sales, managing team performance as well as the lead generation program, including advertising, referral development and event programs.
This position reports to the Director of Operations Management.
This new Life Plan/CCRC, The Livelle, is being developed in Woodland Hills within the City of Los Angeles. It is scheduled to open in 2028.
Experience is Everything.
At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.
What You’ll Do:
- Responsible for meeting personal and team performance goals by managing sales activity to ensure sales and closing goals are met.
- Uses Direct Sales Performance Indicators (DSPI) to set goals and diagnose areas of strength or needed improvement.
- Plans, develops and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with LCS Senior Living Marketing and Sales team members.
- Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan.
- Participates in the development and manages the Promotion and Sales budget.
- Ensures timely and accurate input as appropriate into Salesforce and C3 Linc or other community specific systems.
- Maintains effective communication with the LCS Development Project Managers, Owner, and LCS leadership team members.
- Ensures that all prospect inquiries are managed and that timely follow through is maintained in accordance with designated time frames.
- Prepares and maintains accurate and timely reports as required.
- Stays updated about relevant operational, competitive and company information in order to respond effectively to prospect inquiries and community contacts.
- Stays updated on current events and market trends in the area through forging connections with administration, staff and residents and the community in order to further the goal of integrating where appropriate the local community with future residents.
- Adheres to Life Care Services standards as identified in the LCS Senior Living Marketing and Sales Quality Standards Manual.
- Maintains brand consistency for the community, Life Care Services and where required by owners and regulators by following logo usage guidelines.
- Works with team members to plan and execute seminars and events as identified in the marketing plan.
- Selects, trains, evaluates and counsels marketing and sales department personnel.
- Reviews commission payments for staff, ensures accuracy, and submits commission for payment to the compensation team timely and in accordance with the payroll processing calendar.
- Manages advertising agency and advertising plan.
- Attends and leads in-services and community training sessions as needed.
- Participates as an active member of the community leadership team.
- Participates in the orientation and training of community directors and their staff as hired.
- Responsible for the effective management and leadership of a team. This includes, but is not limited to: hiring, training, coaching, evaluating and managing performance, allocating compensation, effectively handling employee relations issues, managing terminations.
- Performs other duties and responsibilities as assigned.
What We’re Looking For:
- Required qualifications Bachelor's degree or equivalent experience. Minimum of 6 years related experience, with at least two years in sales or public relations experience and at least two years experience managing a team. Excellent verbal and written communication skills with the ability to communicate and present in person, in writing, and on the telephone for audiences of all sizes. Proficiency with computer software including Microsoft Office and CRM applications. Maintains working knowledge of regulations that impact the industry. Experience successfully developing/maintaining a department budget.
- Preferred qualifications Senior living experience.
Why Join Us?
- Industry Leader.
- Inclusive & collaborative culture.
- Top Workplace USA.
- Top Workplace Iowa.
- Charity and community involvement.
- Outstanding advancement opportunities.
- Ongoing career development.
Benefits
Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.
Our Commitment
LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: https://www.lcsliving.com
Additional Information
Travel frequency: 0-10%
Estimated Salary: $120,000 - $150,000
The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.
A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.
LCS IS AN EQUAL OPPORTUNITY EMPLOYER.
