The posting
Content Specialists support the development and execution of content strategies that align messaging, audience needs, and campaign objectives. Working under the guidance of senior content strategists, they help maintain narrative consistency across the customer journey by producing and coordinating defined content deliverables, applying established content types and placements by funnel stage, and contributing to Content Lifecycle Map development. The Content Specialist helps execute content strategies that guide customers through a cohesive AWS narrative across touchpoints of their journey. Using our standardized messaging hierarchy and the direction set by senior strategists, this role helps keep messaging, audience needs, and business objectives aligned while maintaining consistency in brand voice and customer experience. The Content Specialist does not own the content strategy or the messaging within the content; they apply the strategic direction provided to them to help content creators deliver consistent, personalized content experiences that educate, engage, and empower customers.
Key job responsibilities With a focus on audience engagement and consistent storytelling, the Content Specialist’s key responsibilities include assisting with audience and content audits, maintaining content calendars, helping coordinate content creation (though not producing it), and gathering content performance metrics to support continuous improvement. The role involves collaborating with Content Studio, Digital Strategy, Campaign teams, and subject matter experts to help deliver high-quality content across various platforms and formats, ensuring the strategic direction and messaging provided is executed consistently in each content piece—whether blogs, infographics, or videos, etc. The Content Specialist works with the Channels team, Digital Strategists, and Content Studio to apply recommended content formats based on persona, customer journey stage, and content placement.
Key Responsibilities - Support the execution of content strategies aligned with AWS goals and target audiences - Assist with audience and content audits to inform strategy - Help maintain content calendars and information architecture - Coordinate content creation across various formats (blogs, infographics, videos, etc.) under guidance - Apply SEO best practices and support multi-platform distribution - Compile performance metrics and surface observations for review - Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc.) to support alignment across execution touchpoints - Help ensure brand and messaging consistency across all content - Apply recommended content formats based on persona to support engagement, lead generation, and brand loyalty
A day in the life Your Day-to-Day - Help maintain the content calendar from ideation to publication - Coordinate with content creators and designers to produce various content formats - Help identify trends, content gaps, and audience preferences - Work with data and analytics teams to gather and track KPIs - Work with peer teams to support SEO optimization and user-friendly formats - Stay informed on industry trends and algorithm changes affecting content marketing - Help maintain relationships with internal and external subject matter experts
About the team The Integrated Demand Center (IDC) Content Strategy team shapes how AWS tells its story across the customer journey. We're the connective tissue between messaging, audience insight, and campaign execution — making sure the right content reaches the right customer, in the right format, at the right moment. Our work spans the full content lifecycle, from strategy and planning through creation and performance, in close partnership with Content Studio, Digital Strategy, Campaign teams, and subject matter experts across AWS Marketing.
We're a collaborative, curious group that cares as much about craft as about outcomes. We dive deep on our audiences, challenge each other's thinking, and keep a cohesive AWS narrative at the center of everything we build. For someone early in their content career, this is a place to learn from experienced strategists, develop your craft on high-visibility work, and see the direct impact of great content on how customers discover, evaluate, and adopt AWS.
- 2+ years of professional non-internship marketing experience - 1+ years of Salesforce, Tableau, Vidyard, and Excel experience - 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience working with a major brand or entertainment company in project/production management - Experience in e-commerce, start ups, advertising, commercial - Experience using data visualization tools
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Clara - 70,400.00 - 113,700.00 USD annually USA, NY, New York - 66,300.00 - 113,700.00 USD annually USA, VA, Arlington - 59,100.00 - 103,400.00 USD annually USA, WA, Seattle - 80,200.00 - 103,400.00 USD annually
