The posting
We are seeking an experienced Product Marketing Manager to lead product marketing strategy for Ring & Blink subscriptions and features across international markets. This role will drive end-to-end go-to-market execution, from strategic positioning to launch campaign support, ensuring our subscription plans, feature rollouts, and service propositions resonate with customers across diverse markets and channels.
Key Responsibilities - Subscription & Feature Launch Strategy - Develop comprehensive go-to-market strategies for new subscription tiers, plan updates, and feature launches with international positioning and market-specific nuances - Support subscription and feature launch strategy, positioning, and localisation, ensuring value propositions are compelling across all markets - Manage end-to-end launch processes for subscription and feature releases, including timelines, prioritisation, and content review across all channels - Provide final approval of all subscription and feature marketing launch content across Ring.com, Amazon.com, PR, and channel marketing - Support 360° launch campaign development and strategy for subscription and feature activations outside promotional periods, overseeing execution across social, PR, CRM, and channel marketing - Subscription Experience & Conversion Optimisation - Own subscription purchase path strategy and execution on Ring.com for UK, DE, and FR markets, including project management, testing, merchandising, and stakeholder management - Collaborate with ecommerce, content, and creative teams on subscription conversion funnel improvements, trial-to-paid optimisation, and UX/UI enhancements - Manage subscription merchandising across Brand Store and product detail pages, including promotional placement (homepage and deals banners), plan comparison content, and feature highlight updates for new launches and promotional periods - Market Intelligence & Channel Support - Utilise competitive and customer analysis at subscription tier, feature, and pricing levels as needed to inform positioning and strategy - Monitor subscription attach rates, trial conversion metrics, and feature adoption data to identify opportunities and inform marketing activity - Support offline channel marketing initiatives through review of subscription-focused materials, training modules, and presentations - Cross-Functional Collaboration, partner closely with subscription product teams, international marketing, retail, GTM organisations, creative teams, and US PMM counterparts - Adapt US subscription and feature positioning for international markets while maintaining brand and proposition consistency - Manage stakeholder relationships across multiple teams and geographies, including close collaboration with the subscriptions and features expansion team
Basic Qualifications - Experienced product marketer, preferably in subscription-based services, SaaS, or consumer technology products - Proven track record of leading successful subscription or feature launches across multiple markets - Strong understanding of subscription business models, pricing strategies, and customer lifecycle management - Experience managing end-to-end marketing campaigns across digital and traditional channels - Demonstrated ability to develop compelling subscription value propositions and feature-led messaging - Experience with ecommerce platforms, subscription conversion funnels, and conversion rate optimisation - Excellent project management skills with ability to manage multiple priorities simultaneously - Strong analytical skills and data-driven decision-making approach, particularly around subscription metrics (attach rate, trial conversion, churn, LTV)
Preferred Qualifications - Experience in subscription marketing or recurring revenue business models - Familiarity with subscription analytics platforms and customer journey mapping tools - Background in both B2C subscription services and retail channel marketing - Experience working in matrixed, cross-functional organisations
Key Competencies - Execution Excellence: Strong attention to detail with ability to deliver high-quality work under tight deadlines - Customer Obsession: Deep understanding of customer needs and ability to translate insights into compelling subscription and feature marketing - Strategic Thinking: Ability to develop market-specific subscription strategies while maintaining global proposition consistency - Influence & Communication: Excellent stakeholder management and ability to gain buy-in across diverse teams, including product and commercial stakeholders - Adaptability: Comfortable working in fast-paced environment with changing priorities and evolving subscription offerings - Ownership: Takes full accountability for outcomes and drives subscription and feature initiatives to completion
About the Team You'll join the International Product Marketing team within Ring & Blink Marketing, working closely with US PMM counterparts and cross-functional partners across marketing, retail, creative, subscriptions product, and expansion teams. This role focuses specifically on the subscriptions and features category, driving the marketing strategy that supports subscription growth and feature adoption across international markets. The role reports to the Head of International Product Marketing and collaborates extensively with the broader marketing organisation and subscriptions expansion team to drive subscription excellence across international markets.
Key job responsibilities Subscription & Feature Launch Strategy, develop comprehensive go-to-market strategies for new subscription tiers, plan updates, and feature launches with international positioning and market-specific nuances - Support subscription and feature launch strategy, positioning, and localisation, ensuring value propositions are compelling across all markets - Manage end-to-end launch processes for subscription and feature releases, including timelines, prioritisation, and content review across all channels - Provide final approval of all subscription and feature marketing launch content across Ring.com, Amazon.com, PR, and channel marketing - Support 360° launch campaign development and strategy for subscription and feature activations outside promotional periods, overseeing execution across social, PR, CRM, and channel marketing - Subscription Experience & Conversion optimisation - Own subscription purchase path strategy and execution on Ring.com for UK, DE, and FR markets, including project management, testing, merchandising, and stakeholder management - Collaborate with ecommerce, content, and creative teams on subscription conversion funnel improvements, trial-to-paid optimisation, and UX/UI enhancements - Manage subscription merchandising across Brand Store and product detail pages, including promotional placement (homepage and deals banners), plan comparison content, and feature highlight updates for new launches and promotional periods - Market Intelligence & Channel Support Utilise competitive and customer analysis at subscription tier, feature, and pricing levels as needed to inform positioning and strategy - Monitor subscription attach rates, trial conversion metrics, and feature adoption data to identify opportunities and inform marketing activity - Support offline channel marketing initiatives through review of subscription-focused materials, training modules, and presentations - Cross-Functional Collaboration, partner closely with subscription product teams, international marketing, retail, GTM organisations, creative teams, and US PMM counterparts - Adapt US subscription and feature positioning for international markets while maintaining brand and proposition consistency - Manage stakeholder relationships across multiple teams and geographies, including close collaboration with the subscriptions and features expansion team
- Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels - Experience using data and metrics to measure impact and determine improvements - Experience in marketing or marketing research
- Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives
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