The posting
The Amazon Web Services (AWS) China and Hongkong Marketing team is looking for a Senior Developer Marketing Manager to own the end-to-end planning, execution, and amplification of developer marketing programs that drive awareness, adoption, and usage of AWS services across developer and builder audiences.
You will set the strategy and lead a team to design and run hackathons, competitions, hands-on workshops, and developer festivals — from problem statement design and platform setup all the way through promotion and post-event engagement. You won't just plan marketing tactics — you'll roll up your sleeves and build demo applications on AWS services yourself, so you can speak to developers as a peer, not just a marketer.
Beyond 1P programs, you will cultivate relationships with third-party developer communities — including open-source communities, community-oriented tech media (e.g., CSDN, InfoQ, GeekPark), and influencer-owned technical communities — to extend AWS's presence where developers already gather.
You will also lead to create compelling developer-facing content (blogs, vlogs, short-form videos, social posts) and bring creative energy to everything you do — designing programs that surprise, engage, and resonate with a developer audience that is notoriously hard to impress.
Key job responsibilities • Define the developer marketing strategy for Greater China and drive end-to-end delivery of programs: scoping, planning, cross-functional coordination, execution, promotion, and post-program analysis. • Set the bar for technical depth — design hackathon problem statements, set up hands-on lab environments, and build sample applications on AWS services to demonstrate real-world use cases. • Coordinate across product marketing, field marketing, tech teams, PR, and business teams to ensure programs ladder up to broader GTM goals. • Build and maintain engagement with 3P developer communities — open-source organizations, tech media with community reach, and influencer-led developer groups. • Savvy in producing developer-facing content across formats: technical blogs, vlogs, demo videos, and social posts. • Bring creative, out-of-the-box thinking to program design — crafting experiences that stand out to developers and builders who have seen it all. • Mentor and develop a small team of marketers, raising the bar on both technical depth and creative execution across the squad.
- 6+ years of professional non-internship marketing experience - Experience communicating results to senior leadership - Experience using Microsoft Excel to manipulate and analyze data - A strong portfolio of self-produced content — blogs, videos, vlogs, or social posts — that demonstrates the ability to engage a technical audience. Personal influencer or creator experience is a strong plus. - Creative instinct: able to come up with ideas that grab developer attention in a crowded feed — unexpected formats, compelling hooks, culturally relevant angles. - Comfortable working cross-functionally with marketing, tech, and business teams in a fast-paced environment. - Strong written and verbal communication in both Chinese and English. - Experience with cloud computing technologies, especially AI/ML services.
- Experience in digital marketing and content production timelines and process - Experience as a content creator, tech influencer, or community leader with a demonstrable online presence. - Proficiency with video editing tools, social media analytics, and content management workflows.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
