The posting
This highly visible role will work across AWS Software & Technology partners globally to develop and implement strategic plans that include building awareness, generating demand and driving pipeline and revenue. The ideal candidate will have a deep understanding of B2B marketing strategies, coupled with hands-on experience in integrated marketing, digital demand generation, and partner or alliance marketing.
You will be the subject matter expert for marketing partner solutions with and through partners across sales segments and geographies.
The role will partner with product, field, brand, digital, partner marketing teams and agencies to define and execute a global demand, content and campaign strategy that drives acquisition and engagement. You will develop targeted marketing programs aligned with business priorities that engage and nurture prospects throughout the buyer's journey, measuring and optimizing performance against goals and ultimately driving conversion and revenue growth.
You will work closely with partners and our Geo based partner teams to help execute these programs regionally and be an expert resource on marketing processes and guidelines for partners.
This role requires a proven leader with the demonstrated ability to think strategically to build and convey compelling value propositions and content with technology partners. They will work closely with partners, partner management and marketing teams to identify specific use-cases, customer personas and industry verticals to build and deliver joint value propositions for using AWS.
The ideal candidate will have creative ideas, extensive analytic and data-driven customer demand generation experience and a proven track record of driving successful demand generation programs. The ability to effectively communicate across both technical and non-technical audiences is critical. You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities. A solid understanding of the cloud landscape and software providers are critical to this role.
At AWS we prize innovation, agility and a builder mentality. The organization is purposefully flat to enable fast decision-making and we are empowered to resolve issues, deliver new ideas and optimize existing ones that serve our customers. This is an individual contributor role that is both strategic and tactical where you will ideate, build, execute, measure, and optimize programs that deliver value to customers and partners as both the musician and the composer.
This is a unique opportunity to play a key role in an incredibly fast-growing business where you will work with some of the leading technology providers. AWS gives customers secure, scalable, global cloud infrastructure while paying only for what they use.
Scaling through partners is a key part of how we help customers move to cloud services that power strategic workloads. If you have an entrepreneurial spirit, a history of success creating high-impact partner marketing programs, experience with large, ISV partners, and love helping partners reach their full potential, this position might be just for you.
Key job responsibilities Own the WW AI partner program strategy, setting annual priorities and program streams aligned to AWS Growth Initiatives, OP2 goals and the AI Competency roadmap.
Plan, govern and deploy a multi-million dollar WWSO co-investment budget, including business cases, PO management and year-end spend discipline.
Lead a virtual team across Partner Marketing and WWSO, assigning stream owners and holding a clear operating cadence.
Scale flagship partner benefit programs from campaign into repeatable sales enablement motions for AWS field teams and partner sellers.
Partner with WWSO on annual cohort planning, bringing the partner marketing view to program design and budget decisions.
Run AI partner presence at flagship events such as re:Invent and Summits, including partner stories, nominations and session formats.
Own pipeline reporting and attribution for the program (PSQL, partner-originated and launched pipeline), and drive fixes where data breaks.
Produce monthly business reviews and program scorecards for leadership.
About the team Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
- 6+ years of developing and managing acquisition marketing or channel programs experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience developing and executing campaigns across a multitude of timezones and languages
- Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
