The posting
The Search Marketing organization drives traffic, revenue and new customer acquisition for Amazon through external search engines such as Google and Bing. We manage Earned (SEO) and Paid Search channels worldwide, and we use large-scale experimentation to improve ROI and find new ways to grow the Amazon business. Our channel is one of the largest levers for Amazon's business and for acquiring new customers.
We are looking for a Senior Marketing Manager to own Paid Search strategy for new and emerging initiatives. You will bring deep paid search expertise and define a strategy where no playbook exists. You will own investment decisions for multi-million dollar programs, build the financial case for that investment with Finance, and set the measurement framework (incrementality, customer lifetime value, new-customer acquisition) used to judge success. You will champion AI-driven campaign automation and help diversify our search investment beyond Google into emerging platforms. You will be the search team's expert for this business, and you will scale what you learn across other lines of business and countries.
In this role you will influence the roadmaps and investment priorities of retail, marketing channel, tech and international partner teams. You will advise Director- and VP-level leaders through written documents and business reviews. You think strategically, execute rigorously and are comfortable with ambiguity. You anticipate tradeoffs, remove blockers and look around corners for new opportunities. You will also help raise the bar across the team by mentoring other marketers.
Key job responsibilities ●Own the Paid Search strategy, budget and performance goals, accountable for traffic, revenue and new-customer acquisition ●Model budget scenarios and partner with Finance to justify and secure investment ●Define success metrics and measurement frameworks, including incrementality and long-term customer value, and report results to senior leadership ●Own the test-and-learn roadmap: set experiment priorities, design A/B and incrementality tests, and turn the results into investment decisions ●Champion AI-driven campaign automation and generative AI tools to improve efficiency at scale ●Lead vendor diversification beyond Google, evaluating emerging and social commerce platforms ●Influence retail, marketing channel, tech, science and international partners to shape their roadmaps and priorities, and negotiate resources to deliver results ●Partner with external vendors on new features, betas and joint business plans ●Write strategy narratives and business reviews that advise Director+ leaders on investment levels, tradeoffs and long-term bets ●Create mechanisms that scale insights across lines of business and countries ●Mentor marketers on the team and contribute to hiring and raising the bar
A day in the life You might start your morning reviewing campaign performance data and preparing insights for a business review, then shift into a working session with product and business partners to refine positioning for an upcoming launch. After lunch, you could be leading a competitive landscape briefing, followed by collaborating with creative teams on messaging for a new customer segment. Throughout it all, you balance strategic thinking with hands-on execution, ensuring your initiatives stay on track and deliver impact.
About the team The Search Marketing organization drives traffic to Amazon from external search engines worldwide. We partner with retail, marketing, tech, science and international teams across Amazon to run search marketing initiatives at scale, and we are actively shaping how AI and automation transform search marketing.
- Experience building cross-functional partnerships and influencing stakeholders across the organization to act without having a direct reporting relationship - Experience owning paid search strategy and budgets at scale on platforms such as Google Ads or Microsoft Advertising - Experience designing and analyzing A/B or incrementality experiments to drive business decisions - Experience using data and metrics to drive improvements, using Excel or Tableau (data manipulation, pivot tables, charts) - 6+ years of professional non-internship marketing experience, including paid search/SEM
- Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting - Experience building financial models to support budget and ROI decisions - Experience leveraging generative AI or automated bidding in search marketing workflows - Experience with Shopping ads and product feed optimization - Experience writing business narratives for senior leadership
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 157,100.00 - 212,600.00 USD annually USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
