The posting
We are looking for a Senior Technical Program Manager (TPM) who operates like a tech entrepreneur - someone who can wear multiple hats, think end-to-end, and own outcomes from concept through delivery and beyond.
Your focus: Sponsored Actions - Amazon's first-of-its-kind mid-funnel advertising product that bridges the gap between brand awareness and purchase. Unlike traditional upper-funnel display or lower-funnel conversion ads, Sponsored Actions introduces an entirely new layer to Amazon's advertising stack - enabling brands to engage shoppers at the critical consideration stage with interactive, action-driven ad experiences. This is a zero-to-one opportunity to build a product category that has never existed at this scale, reaching millions of customers worldwide on every device imaginable.
Join the Stores Monetization technical program management team, where you won't just manage programs - you'll build them. From identifying whitespace and shaping the product vision, to gathering requirements, building the business case, driving cross-functional execution, and measuring impact - you'll own the full lifecycle. You'll accelerate ad supply growth by launching innovative ad products, ad formats, data products, and improving measurement and ad relevancy at scale.
As a Sr. TPM, you are a key decision maker and strategic partner. You'll establish launch timelines, make critical trade-off decisions, and manage expectations with executive stakeholders. The scope of Sponsored Actions comes with significant ambiguity - you'll balance customer needs with technical constraints, anticipate bottlenecks before they emerge, and drive clarity in complex situations.
The ideal candidate is an entrepreneurial builder who thrives in ambiguity and values ownership. You learn fast, context-switch fluidly, and are equally comfortable diving into technical architecture as you are presenting a go-to-market strategy to senior leadership. You make decisions - big and small - with confidence, influence without authority, and bring exceptional written and verbal communication skills. Most importantly, you have a proven track record of delivering complex technical programs that drive measurable business impact.
Key job responsibilities Drive end-to-end program delivery with an entrepreneurial mindset: Own the full lifecycle of multiple high-impact programs - from zero-to-one concept through launch and iteration - creating, managing, and communicating project plans for products that reach millions of customers across Amazon's global storefront
Translate vision into actionable strategy: Convert ambiguous business opportunities and technical requirements into clear product roadmaps, actionable backlog stories, and meaningful goals and milestones - bridging the gap between "what could be" and "what ships"
Partner across the advertising ecosystem and beyond: Collaborate with stakeholders spanning engineering, product, science, ad sales, ad operations, and measurement teams to deliver shared goals, identify opportunities to eliminate waste, improve development efficiency, and unlock new possibilities for Sponsored Actions
Own metrics, outcomes, and the business case: Define, implement, and communicate metrics that measure program success and business impact - demonstrating a high degree of ownership for every initiative, from advertiser adoption to shopper engagement
Lead with agility and speed: Facilitate the team's agile practices to ensure on-time delivery of a fast-moving, first-of-its-kind product, proactively predict and remove impediments, and maintain momentum across concurrent workstreams
Communicate with clarity and influence: Provide concise, compelling written and verbal communication on all aspects of your programs to technical and non-technical audiences alike - from engineering deep dives to executive leadership reviews
Navigate complexity and drive clarity: Balance competing priorities across a novel mid-funnel advertising space, optimize trade-offs between shopper experience and monetization goals, and manage expectations with executive stakeholders in ambiguous, fast-moving environments
About the team You will join a team that sits at one of the most exciting intersections at Amazon - where advertising innovation meets the shopping experience on one of the most visited pages on the internet. The APM Stores team is a tight-knit group of engineers, product managers, technical program managers, and business developers who are building entirely new advertising products from the ground up, including first-of-their-kind mid-funnel experiences like Sponsored Actions.
What makes this team unique is its position as the connective tissue between Amazon's Stores and Advertising organizations. You'll work at the center of a broad ecosystem - partnering with teams across Stores, Ad Sales, Demand Tech, Sponsored Products, and more - giving you a panoramic view of how advertising and commerce converge at scale. Here, you won't just contribute to the roadmap - you'll help write it, with your work directly shaping how millions of customers discover brands and how advertisers drive meaningful results.
- 5+ years of technical product or program management experience - 3+ years of software development experience - 5+ years of technical program management working directly with software engineering teams experience - Experience managing programs across cross functional teams, building processes and coordinating release schedules - Experience building and evaluating system-level technical design - Experience developing and executing/delivering product and technical roadmaps
- 5+ years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience - Experience defining KPI's/SLA's used to drive multi-million dollar businesses and reporting to senior leadership
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 163,600.00 - 221,300.00 USD annually
