The posting
Job Description
American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes. The B2B Brand & Demand Strategy team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies. The Senior Analyst, Social Execution & Channel Management, will support the execution, optimization, and day-to-day management of American Express Business social channels. This role is responsible for executing social-first content strategies, managing channel performance, and leveraging data-driven insights to strengthen audience engagement and support enterprise marketing priorities. The ideal candidate is a collaborative marketer with a strong understanding of social media who can translate business priorities into compelling social content, optimize channel performance through analytics, and contribute to the continued evolution of the Amex Business social presence.
Responsibilities
• Own day-to-day management of Amex Business organic social channels, including publishing, feed curation, content pacing, and community management to support enterprise marketing priorities.
• Execute social-first content and campaign strategies across LinkedIn, Instagram, Facebook, and emerging platforms that support key business initiatives and product launches.
• Partner with Product, Brand, Go to Market, Enterprise Social, and agency partners to support the execution of product launches, campaigns, and heat moments through organic social.
• Collaborate with agency partners across content development, creative execution, community management, and reporting to ensure high-quality execution and continuous optimization.
• Lead the end-to-end social content approval process by coordinating cross-functional reviews, managing approval workflows, and ensuring content is published efficiently while meeting governance requirements and business timelines.
• Monitor channel performance, develop recurring reporting, and translate performance insights into actionable content and channel recommendations that improve audience engagement and support ongoing optimization.
• Identify opportunities to optimize content strategy based on audience behavior, platform best practices, competitive activity, and emerging social trends.
• Support ongoing social planning and intake processes by maintaining visibility into upcoming business priorities and ensuring timely execution across the editorial calendar.
• Ensure all social content complies with brand standards, compliance requirements, and reputational risk guidelines prior to publication
Qualifications
•3+ years of relevant experience in social media, digital marketing, content strategy, or related marketing fields.
• Strong understanding of social media platforms, including experience supporting brand social channels and knowledge of platform best practices. • Experience developing social content and supporting integrated marketing campaigns for B2B, small business, or enterprise audiences preferred.
• Strong analytical skills, with the ability to interpret performance data, identify actionable insights, and translate learnings into recommendations that improve content and channel performance.
• Highly organized with the ability to manage multiple projects and priorities in a fastpaced, highly matrixed environment.
• Excellent written and verbal communication skills. • Collaborative marketer with strong relationship-building skills and experience working across cross-functional teams and agency partners.
• Curious and proactive with an interest in emerging social trends, audience behaviors, and evolving platform capabilities
About Us
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
