The posting
Job Description
The Senior Analyst, Marketing will play a key role in bringing American Express's scam awareness and customer education initiatives to life, helping customers recognize, avoid, and respond to scams. This role will focus on delivering timely, relevant educational messaging across key customer interactions, ensuring customers receive the right information at the right moment.
The Senior Analyst will support the integration of scam education into everyday customer experiences, as well as critical moments when customers may be at heightened risk of fraud or scams. The role will also contribute to broader customer communication initiatives across the business, as needed.
Working closely with teams across marketing, digital, customer service, and other business functions, this individual will execute multi-channel campaigns, coordinate content development and delivery, and leverage performance insights to continuously improve customer engagement and education.
This opportunity is ideal for a detail-oriented, collaborative marketer who enjoys turning strategy into action and is passionate about creating meaningful customer experiences.
Responsibilities
- Execute customer education campaigns: Support the development and delivery of scam awareness communications across multiple channels, including email, website, mobile app notifications, and SMS.
- Integrate education into customer experiences: Identify opportunities to embed relevant scam prevention messaging into key customer interactions, from everyday account activities to moments when customers may be particularly vulnerable to scams.
- Deliver timely, relevant messaging: Help ensure customers receive clear, actionable guidance at critical moments, including situations where a potential scam may be occurring.
- Coordinate cross-functional execution: Partner with key stakeholders across the enterprise to bring campaigns and customer communications to market.
- Support content development: Translate complex scam prevention topics into simple, engaging, customer-friendly communications while ensuring accuracy, consistency, and alignment with broader business priorities.
- Monitor and optimize performance: Track campaign engagement and effectiveness, identify opportunities for improvement, and apply insights to strengthen future communications.
- Support broader marketing initiatives: Contribute to additional customer communication programs and business priorities as needed.
Qualifications
- Bring experience in digital marketing, campaign management, customer communications, or a related field.
- Demonstrate an understanding of customer experiences and how to deliver relevant messaging at key points in the customer journey.
- Have experience executing communications across digital channels, such as email, websites, mobile apps, and text messaging.
- Be able to simplify complex information into clear, concise, and actionable customer-facing content.
- Exhibit strong attention to detail, with a commitment to accuracy, consistency, and high-quality execution.
- Collaborate effectively with cross-functional teams and manage multiple priorities in a fast-paced environment.
- Be comfortable using campaign performance data and customer insights to identify opportunities for optimization.
- Demonstrate strong organizational, communication, and project management skills, with the ability to move initiatives from planning through execution.
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About Us
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.



