Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 29 hours ago

Digital Marketing and Retail Growth Specialist

American Iron and Metal313 open roles

Where
Laval, QC, Canada
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDigital Marketing and Retail Growth SpecialistAmerican Iron and Metal · Laval, QC, Canada

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on American Iron and Metal's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market. American Iron and Metal postings stay open a median of 25 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 29 hours ago

American Iron and Metal median: 25 days open

The posting

Company Description

Kenny U-Pull takes pride in giving used vehicles a second life. Our 25 auto recycling yards across Eastern Canada and USA are backed by 400+ employees, all passionate about the revalorization of used cars and the desire for a greener environment for future generations. Since 2008, we have recycled over 1 million vehicles and counting!

At Kenny, we do things differently by offering our customers the opportunity to create their own self-serve experience. Customers pick and pull replacement parts themselves for a fraction of the manufacturer's price, in a safe, clean, and environmentally responsible environment.

Our engine runs on purpose, passion, and team spirit. We’re a close-knit and supportive company where your ambitions are also ours. Come ride with us - we promise it will be a rewarding journey.

Job Description

Kenny U-Pull is seeking a hands-on Digital Marketing and Retail Growth Specialist to increase customer admissions and retail sales across its yards in Quebec, Ontario, New Brunswick, and Nova Scotia. This person will turn customer and sales insights into campaigns that bring people to the yards (used parts cars, tires and batteries). The role owns the marketing cycle from strategy and planning through creative briefs, launch, optimization, and results reporting. It calls for an autonomous marketer who can work with agencies, partner closely with site teams, and regularly visit yards to understand customers and local opportunities.

What you’re responsible for:

  • Develop and execute a multi-channel retail marketing strategy across all yards, tailoring campaigns to local markets, seasons, product categories, and customer segments.
  • Drive measurable growth in yard admissions and sales of tires, batteries, and other priority products through targeted promotions, optimized customer journeys, and retention initiatives.
  • Plan, launch, and optimize paid advertising campaigns on Meta and Instagram, while exploring opportunities on Reddit and other relevant channels.
  • Develop and manage email and SMS campaigns (SendGrid, Twilio, or similar platforms), including segmentation, automation, promotions, testing, and performance tracking.
  • Collaborate with agencies, designers, content creators, and media partners to define objectives, budgets, and creative briefs, coordinate production, and ensure quality deliverables and measurable results.
  • Develop content and promotional calendars with local teams, considering inventory availability, seasonal demand, and events, while improving local SEO, location pages, business listings, and customer reviews.
  • Regularly visit yards across Quebec, Ontario, New Brunswick, and Nova Scotia to assess customer experience, gather content, engage with teams, and identify opportunities for improvement.
  • Partner with operations and merchandising teams to align marketing campaigns with pricing, inventory, signage, staffing, and on-site execution.
  • Analyze admissions, POS sales, campaign, and customer data to build dashboards, measure ROI and incremental impact (tracking links, campaign codes, holdout groups, A/B testing), and recommend optimization strategies.
  • Independently manage campaign budgets, timelines, approvals, and multiple launches, leverage AI tools responsibly for content creation and analysis, and ensure compliance with privacy, consent, platform regulations, and brand standards.

Qualifications

To join our team:

  • 4+ years of hands-on digital marketing experience, with proven success driving in-store traffic, lead generation, and retail sales across multiple locations.
  • Strong expertise in Meta Ads Manager, including paid campaign strategy, audience targeting, creative testing, budget optimization, and conversion tracking.
  • Experience managing email and SMS marketing campaigns, including segmentation, automation, and performance reporting using SendGrid, Twilio, or similar platforms.
  • Strong analytical, project management, copywriting, and communication skills, with the ability to connect marketing activities to business results through web analytics, campaign data, admissions, and POS reporting, while independently managing agencies, stakeholders, budgets, and priorities.
  • Ability to work with English and French content, adapt customer communications for Quebec markets, and travel regularly across Quebec, Ontario, New Brunswick, and Nova Scotia.
  • Preferred Qualifications
  • Experience in automotive, auto parts, tires, batteries, value retail, or other location-based consumer businesses, with knowledge of Reddit Ads, Google Ads, local SEO, and Google Business Profiles.
  • Experience with CRM platforms, customer segmentation, lifecycle marketing, and customer loyalty or retention campaigns.
  • Familiarity with Power BI, GA4, Looker Studio, A/B testing, and incremental impact measurement, along with experience using generative AI tools for content creation and analysis with appropriate human oversight.

Technical Skills:

  • Required: Meta Ads Manager and Instagram • Email and SMS campaign platforms • Campaign analytics and reporting • Creative briefing and content planning • Budget and project management
  • Nice to Have: SendGrid • Twilio • Reddit Ads • Google Ads and local listings • GA4 • Power BI • CRM automation • AI-assisted content and analysis

Additional Information

What we offer!

  • Competitive salary + other perks
  • Group insurance & RRSP program
  • Company-wide events throughout the year (BBQ, Holiday party etc.)
  • Free gym on site
  • Two cafeterias on site (subsidized meal program available)
  • Dynamic & rewarding work environment- work on high-impact, meaningful projects while also having fun!
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against American Iron and Metal's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on American Iron and Metal's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    American Iron and Metal's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.