Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 8 days ago

Staff Product Manager, Mobile Application

Ancestry11 open roles

Pay
$140,000 – $157,000 a year
Where
Remote
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowStaff Product Manager, Mobile ApplicationAncestry · Remote

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Ancestry's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.3% of postings close within 7 days. Measured by our own scanner across the market. Ancestry postings stay open a median of 13 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.6%3 days
  3. 13.3%7 days
  4. 21.3%14 days
  5. 35.7%30 days
  6. 59.1%60 days
This job: posted 8 days ago

Ancestry median: 13 days open

The posting

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, connects everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records, over 3.5 million subscribers, and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving, and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

Ancestry is seeking a Staff Product Manager to drive the cross-functional vision, strategy, and execution for our Mobile App (iOS & Android) within the Activate product organization. Your mission will be to evolve our Ancestry mobile app as a primary pathway for customer acquisition, conversion, and retention. You will sit at the intersection of DNA and Family History.

You will join a passionate, cross-functional team of PMs, designers, mobile engineers, data scientists, and user researchers. This role offers high organizational visibility and significant potential to impact company-wide conversion, subscription growth, and active engagement metrics.

What You Will Do...

  • Execute Strategic Mobile Priorities: Lead the cross-functional product roadmap for the Mobile App under the Activate team’s strategy, focusing on converting DNA-first customers into Family History subscribers and streamlining early user conversion flows.
  • Bridge DNA to Family History (FH): Build and refine intuitive, high-converting "Bridges" experiences (such as connecting DNA Matches and Origins to family tree building and record exploration) that capture user curiosity and drive conversion during key high-intent moments.
  • Modernize the Mobile Tech & Conversion Stack: Support the building and delivery of a native, frictionless mobile subscription and checkout architecture to improve user experience and lift conversion rates.
  • Drive In-App Subscriptions & Retain Early Users: Increase In-App Mobile GSA conversion volume, repeat 30-day product usage, and long-term retention by removing complexity and providing clear guidance for new registrants.
  • Lead Strategy & Cross-Functional Alignment: Establish a clear product vision and 18-24 month roadmap for native mobile experiences. Align senior product leadership, engineering, design, marketing, analytics, and adjacent product teams (e.g., Engage, Preserve & Share, DNA Science) around shared outcomes and priorities.
  • Define & Monitor KPIs: Establish quantitative success metrics (In-Product Sign-ups, Repeat Usage, UX Score) and guardrail metrics to continuously evaluate and optimize native app performance.
  • Champion Customer Empathy & Continuous Testing: Leverage foundational user research, A/B testing, and behavioral data to solve core user pain points, eliminate cognitive friction for novice explorers, and advocate for the voice of the mobile customer.

Who You Are...

  • Experience & Scope: 5+ years (or equivalent) of Product Management experience in consumer-facing (B2C) digital products, with proven experience building and shipping features for native mobile applications (iOS/Android).
  • Mobile Monetization Experience: Hands-on experience improving native mobile onboarding, paywall, or subscription flows to drive conversion.
  • Growth & Optimization Focus: Track record of optimizing conversion funnels, running experiments, and guiding users across multi-product portfolios or freemium/trial experiences.
  • Data-Driven Approach: Proficient with data analytics tools, defining feature-level KPIs, setting up A/B tests, and synthesizing quantitative data with qualitative research to inform roadmap prioritization.
  • Cross-Functional Collaboration: Demonstrated capability to collaborate effectively with engineering, design, and analytics partners, navigating technical dependencies and clearly communicating progress to product management leadership.
  • Technical Understanding: Good understanding of the native mobile development lifecycle, app store release processes, mobile UX patterns, and agile workflows.
  • Passion: Curiosity and passion for genomics, personal identity, storytelling, and family history.

Why Ancestry?

Join a dedicated team working to connect millions of people with their past and enrich their futures. At Ancestry, you will play a role in pioneering legal solutions that shape the consumer genomics industry. Your contributions will help foster and protect our workforce that is dedicated to helping our customers tell their own stories, while supporting a brand recognized and trusted around the world. We offer a collaborative workplace, competitive compensation, and the opportunity to make a meaningful difference.

Compensation

Ancestry values pay transparency and equity. As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, we are pleased to share the base salary range for this position: $140,000 - $157,000, with eligibility for bonus, equity, and comprehensive benefits including health, dental, and vision. Actual salary will depend on location and experience. We will provide detailed compensation data for a specific location during the recruiting process.

*Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23).

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law. For candidates who live in San Francisco, CA, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Ancestry's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Ancestry's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Ancestry's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.