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Open nowPosted 69 days ago

GEO & SEO Lead

antalpl1,058 open roles

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Your applicationOpen nowGEO & SEO Leadantalpl

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. antalpl postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 69 days ago

antalpl median: 1 days open

The posting

GEO & SEO Technical Lead

Location: Warsaw, Poland (on-site presence required; relocation/travel costs not covered) Contract type: B2B contract Client: A global FMCG company with a portfolio of leading household, health and hygiene brands Start date: ASAP — we are happy to wait for the right person

About the Role

We are looking for a GEO & SEO Technical Lead to help our client build the technical foundation for how their brands are discovered — not just on Google, but inside AI-driven answer engines like ChatGPT, Claude, Gemini and Perplexity.

This is a newly created role. No one has done this job on this market before you. You won't be asked to own the full business strategy — the client already has strong business stakeholders for that. What they need is a technical authority and trusted advisor: someone who can sit in the room with category directors, regional IT leads and technology vendors, and clearly separate what actually works from what only looks good on a slide.

You'll help define a global standard for GEO/AEO/SEO that regional teams — who are already running their own local initiatives — can adopt, rather than reinvent independently.

What You'll Do

  • Define GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and technical SEO strategy, aligned with business objectives across markets.
  • Act as a technical business partner to Marketing, eCommerce, Product and Content teams.
  • Lead the evaluation, selection and implementation of GEO/SEO platforms and vendors — assessing what's real versus what's marketing.
  • Define and track KPIs including AI Visibility, Share of Prompt, Share of Model and Organic Visibility.
  • Drive adoption of chosen technology platforms and monitor their performance against business KPIs.
  • Set technical SEO standards and governance to be used as a global reference across regions.
  • Represent the technical/technology point of view in meetings with senior stakeholders and external vendors.

What We're Looking For

Experience

  • 5+ years in SEO and search optimization, including technical, enterprise, international and e-commerce SEO.
  • Hands-on experience with GEO, AEO or AI Search — this is a must, not a nice-to-have.
  • Track record leading enterprise-level or global initiatives.
  • Strong stakeholder management and business partnering skills — comfortable presenting to senior management and challenging vendors.

Expertise

  • Technical SEO, Enterprise SEO, International SEO, E-commerce SEO.
  • Solid understanding of LLMs, GEO, AEO, RAG (Retrieval-Augmented Generation) and prompt engineering.
  • Familiarity with AI Visibility measurement and Share of Prompt / Share of Model methodologies.

Profile

  • Backgrounds in e-commerce or retail are strongly preferred.
  • Candidates from data science / analytics backgrounds who have evolved into GEO/AI-search will also be considered, provided they demonstrate strong business understanding — not only technical depth.
  • Executive presence, strategic thinking and strong communication skills. You need to be as credible in front of a category director as in front of a room full of vendors.

Practical Details

  • This is a B2B contract role
  • Recruitment process is short and efficient: one interview, approximately 1.5 hours.
  • Remote work is possible, but candidates must be willing and able to travel to Warsaw when needed.
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