The posting
Job Description
Lifecycle Marketing, Senior Specialist
Position Summary
The Lifecycle Marketing Senior Specialist is responsible for executing and optimizing email marketing and nurture campaigns that engage consumers, our broker network, partners, and internal audiences throughout their journey. This role will build and deploy email campaigns, manage audience segmentation and contact databases, maintain marketing automation workflows, and analyze performance to drive engagement and conversion.
Reporting to the Growth Marketing Manager, this individual will play a key role in bringing lifecycle marketing strategies to life through precise execution, strong project management, and data-driven optimization. The ideal candidate is highly organized, detail-oriented, comfortable working in HubSpot, and passionate about creating seamless customer experiences through marketing automation.
Key Responsibilities
Email Marketing & Campaign Execution
- Build, schedule, test, and deploy email campaigns using established templates and brand standards across multiple audiences
- Ensure emails are delivered accurately, on time, and aligned with business objectives
- Manage campaign calendars and deployment schedules
Marketing Automation & Lifecycle Programs
- Build and maintain HubSpot workflows and automated nurture programs that support timely, targeted communications across key audiences
- Create and manage landing pages, lead forms, and websites to support campaigns and goals
- Identify opportunities to improve workflow efficiency and automation performance
Audience Segmentation & Database Management
- Manage audience lists and segmentation strategies to support targeted communications
- Maintain contact data quality, database hygiene, and CAN-SPAM compliance
- Partner with internal teams to ensure data accuracy and proper audience targeting
Reporting & Optimization
- Monitor campaign performance and provide regular reporting on key metrics
- Analyze email, workflow, and landing page performance to identify optimization opportunities
- Conduct A/B testing and recommend improvements based on engagement and conversion data
- Stay informed on the latest email best practices to maintain deliverability metrics
Cross-Functional Collaboration
- Collaborate cross-functionally with business stakeholders to support campaign execution
- Manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines
- Serve as a marketing automation resource for internal teams
Qualifications
Required
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience
- 3 to 5 years of experience in email marketing, lifecycle marketing, marketing automation, or marketing operations
- Experience building and executing email marketing campaigns from concept through deployment
- Experience managing audience segmentation and contact databases
- Strong analytical skills with the ability to interpret campaign performance data and make recommendations
- Excellent project management and organizational skills
- Strong attention to detail and ability to manage multiple priorities simultaneously
Preferred
- HubSpot experience strongly preferred
- Experience creating and managing workflows, forms, landing pages, contact properties, and reporting dashboards within HubSpot
- Experience with marketing automation and CRM platforms
- Experience supporting multiple audiences
- Experience in real estate, relocation, financial services, or other relationship-driven industries
Desired Skills & Competencies
- Marketing automation expertise
- Email marketing best practices
- Audience segmentation
- Database management
- Campaign testing and optimization
- Analytics and reporting
- Project management
- Stakeholder communication
- Problem solving
- Attention to detail
- Time management
What Success Looks Like
Within the first six months, this individual will have:
- Successfully launched and managed automated nurture journeys across key audience segments
- Built and maintained lifecycle campaigns supporting multiple customer stages
- Improved email engagement performance through testing and optimization
- Established reliable reporting and performance dashboards
- Strengthened audience segmentation and database quality
- Become a trusted resource for campaign execution and marketing automation support
About Us
Our Leads Group is a dedicated organization within Anywhere focused on delivering high-quality, high-converting leads to Anywhere affiliated brokers and agents across Anywhere’s six residential real estate brands. The Leads Group oversees numerous national real estate programs offering consumers a distinct value proposition when completing one of the largest financial transactions of their life by providing access to a top-tier affiliated agent from one of Anywhere’s owned and franchise brands as well as, in some cases, a cash back or equal benefit upon a closed transaction where permitted. The Leads Group is committed to optimizing lead generation marketing, technology, and outcomes across Anywhere.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies
