Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted yesterday

Apple TV Growth Lead, Acquisition Journeys

Apple6,118 open roles

Where
Culver City, United States of America
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowApple TV Growth Lead, Acquisition JourneysApple · Culver City, United States of America

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Apple's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

11.3% of postings close within 7 days. Measured by our own scanner across the market. Apple postings stay open a median of 31 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.3%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted yesterday

Apple median: 31 days open

The posting

Summary

The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV. We are deeply passionate about apps, music, movies, TV shows, sports and books. It's a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it

Come and join the Global Subscriber Acquisition team who are responsible for driving growth and subscriber conversion for Apple TV. We are seeking a strategic Growth Lead, Acquisition Journeys for Apple TV, with a strong focus on funnel optimization, to help drive the next phase of subscription growth. This role will work cross-functionally to identify high-impact growth opportunities that increase signups and conversion rates for the service, with a strong focus on mapping and optimizing the end-to-end customer journey.

Description

In this role, you will obsess over every step of the acquisition funnel—from initial discovery to successful subscription—collaborating closely with product, engineering, design, and the data science & analytics teams across a global organization. Beyond strategy, this role owns the execution of conversion rate optimization initiatives, testing, and user flow enhancements that remove friction and drive sustained growth.

The ideal candidate can balance big-picture user journey mapping with hands-on funnel analysis, brings experience scaling DTC subscription businesses and understands how to leverage data and customer insights to turn both net-new prospects and returning winbacks into loyal subscribers. Additionally, you will play a key role in influencing the Apple TV product roadmap, helping to get new features, promotional offers, and subscription packages built to accelerate acquisition.

Responsibilities

Map and optimize the end-to-end customer journey for Apple TV across all touchpoints, ensuring a seamless and frictionless path to subscription for both new prospects and winback opportunities. Own the strategic vision and day-to-day execution of conversion rate optimization initiatives across acquisition funnel. Lead the experimentation roadmap for all acquisition flows, running A/B and multivariate tests across landing pages, sign-up flows, and in-app experiences to boost conversion and paid plan growth. Optimize multi-product merchandising and lead conversion strategy for global and partner acquisition flows, ensuring consistent, high-converting journeys across markets, partners, and offers. Have a strong command of full-funnel metrics and user behavior data across key platforms and devices, and use them to identify drop-off points, uncover friction, and develop hypotheses for new growth opportunities. Work cross-functionally with product, design, DS&A, and engineering teams to prioritize and implement funnel enhancements and journey improvements. Deliver regular performance updates that keep stakeholders informed on funnel health, test results, and upcoming journey optimizations. Monitor competition, cultural trends and growth best practices to ensure all customer journeys and conversion tactics are highly competitive.

Minimum Qualifications

8+ years of product growth, conversion rate optimization, or related subscription growth experience 4+ years of DTC subscription growth experience, specifically focused on funnel optimization and user journeys Deep expertise in A/B testing methodologies, experiment design, and conversion analytics Ability to juggle many stakeholders, initiatives and deadlines simultaneously Experience planning and driving projects with cross-functional teams (Product, Design, DS&A, etc.)

Preferred Qualifications

Strong command of product analytics and user behavior tracking tools Experience in interacting with and influencing all levels of management Ability to work independently and embrace change and ambiguity Detail-oriented and resourceful, with a proactive approach to solving problems and anticipating executive needs Able to build strategic, long-term relationships at all levels Brings energy, creativity, and passion for fostering team culture, inclusion, and belonging Comfortable flexing between strategic journey mapping and day-to-day operational execution A love for all things technology, television and/or film

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $112,600 and $215,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

EEO Statement

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

Accessibility

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Application Deadline

Apple accepts applications to this posting on an ongoing basis.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Apple's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Apple's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Apple's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.