The posting
The Head of Pricing owns the commercial architecture behind AppsFlyer’s product portfolio: pricing models, packaging, and list price structures. You’ll analyze how customers consume and derive value from the platform, define what we charge and how we package it, and build a commercial strategy GTM teams can execute.
This is a maternity cover role at a pivotal moment: we’re building an in-house pricing engine and moving our main pricing models onto it. You’ll lead the pricing side of that change and set up how AppsFlyer prices new products. You’ll report to VP Business Strategy and Operations.
What you’ll do:
- Lead the evolution of our core hybrid and usage-based pricing models, including the pricing and packaging changes enabled by our new in-house pricing engine.
- Own strategic pricing initiatives across AppsFlyer’s global portfolio, turning business priorities into clear recommendations, commercial frameworks, and execution plans.
- Lead pricing and packaging for new product launches, from pilot pricing through to general availability, working with Product from the earliest stage.
- Shape pricing for AI products and new monetization models.
- Partner with global and regional go-to-market teams to align pricing strategy, governance, and processes with market dynamics and commercial priorities.
- Streamline the pricing operating model, including processes, decision tools, approval workflows, controls, and cadence, so the business can make pricing decisions faster and at scale.
- Build data-driven business cases and executive-level recommendations on pricing changes, packaging, incentives, and monetization strategy.
- Work with Product, Finance, Legal, RevOps, Sales, Customer Success, and regional teams to make sure pricing and packaging are executed effectively.
- Own the business requirements for pricing and packaging capabilities, including automation, configuration, governance, and the customer-facing experience, and partner with Product and Technology to deliver them.
- Monitor pricing performance and commercial outcomes, including ARR, retention, and consumption trends, to refine strategy, protect margin, and unlock growth.
What You Have:
- 6+ years in pricing, monetization, commercial strategy, revenue strategy, or a related field, preferably in a global technology or SaaS company.
- Hands-on experience designing usage-based or hybrid pricing models.
- At least one example where you led a pricing or packaging change end-to-end, from analysis through rollout, ideally a move to usage-based or hybrid pricing, including migrating existing customers.
- A strategic, commercial mindset: the ability to connect market dynamics, customer behavior, product capabilities, and business goals into actionable pricing strategy.
- Strong analytical and problem-solving skills, with the ability to build business cases, interpret performance data, and turn insights into decisions.
- Deep understanding of pricing governance, discounting, packaging, and best practices, and of the systems and tools that support them.
- Experience partnering with Product and Technology teams to define requirements, automate processes, and build scalable pricing tools or platform capabilities.
- Proven ability to influence senior stakeholders across Sales, Product, Finance, and Operations.
- B2B SaaS background; adtech or martech experience is an advantage.
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO
