The posting
Why Lovable? Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started. What you’ll do Own trust, security, and incident communications. People build real businesses on Lovable, and their confidence in the platform is existential to ours. You’ll own Lovable’s trust narrative in earned and new media, proactively telling the story of how we think about security, privacy, reliability, and platform safety. And when something doesn’t go as planned, you’ll be the comms lead in the room, working alongside the Head of Communications to manage the external response with a cross-functional team. Lead product launch communications. When Lovable ships something new, you own the earned media strategy around it, including knowing the right Substacks, podcasts, and new media channels beyond traditional outlets. You’ll work closely with product marketing to shape positioning, develop press materials, pitch the story, and make sure launches land. You’ll build a repeatable launch engine that moves as fast as the product team does. Turn journalists and creators into builders. Some of the most powerful product coverage comes from people who’ve experienced Lovable firsthand. You’ll develop relationships with earned media and creators by getting the product into their hands, helping journalists, technical writers, and influencers build something real on Lovable so they can tell the product story from their own experience. Be the comms partner to our CTO and product leadership. You’ll develop spokesperson platforms for our CTO, CISO, and senior product and engineering leaders. In partnership with product marketing, you’ll prep them for media, conferences, and podcasts. You’ll help them become recognized voices defining a new product category. Own product-level partner integration comms. When Lovable launches a technical integration or platform capability that changes what builders can do, you own the comms. You’ll coordinate with product marketing and partnerships to shape the narrative and get it in front of the right audiences. Build analyst and technical influencer relationships. You’ll build relationships with the analysts, tech media, and voices that shape opinion among technical audiences. You’ll make sure Lovable shows up in the right conversations and earns positioning in the right reports. Ensure product news travels beyond traditional media. Product stories in 2026 don’t just live in TechCrunch. You’ll make sure product news reaches the Substacks, podcasts, technical creators, and communities where your audiences are. Who you are You’re technically fluent and genuinely curious about the product. You don’t need to be an engineer, but you need to understand how software products work, architecturally, not just conceptually. When an engineer explains a design decision, you understand why it matters and can translate it into something a reporter or analyst would care about. You’ve run product comms at a fast-moving technology company. You’ve lived through the chaos of a product team that ships faster than comms can keep up, and you’ve built systems to stay ahead. You know how to run a launch process that’s tight but not slow, and you know when to push for a bigger moment versus when to just get the word out. You have real trust and incident comms experience. You’ve worked on or alongside security, privacy, or trust and safety teams. You know the difference between proactive trust storytelling and reactive crisis management, and you’ve done both. You’ve been in the room during a product incident and know how to craft external communications that are honest, precise, and fast. You have strong media relationships in the tech and AI ecosystem. You know the reporters, podcasters, and analysts who cover AI, developer tools, and enterprise technology. You understand what makes them care about a product story, and you can get Lovable in front of them. You write clearly, concisely, and technically without being dry. Product comms doesn’t mean jargon-heavy. Your writing is precise, human, and accessible, even when the subject matter is complex or the situation is sensitive. You connect dots and see around corners. A feature ships, and you immediately think: which reporter is writing about this problem? What should our CTO say on social? How does this fit the narrative arc we’ve been building for the quarter? That connective instinct is what makes this role work. You’re hands-on, agile, and low-ego. You’ll draft the press materials, build the media list, coordinate the launch timeline, and prep the spokesperson. You thrive in environments where the plan changes and the pace is relentless. You have 8+ years of experience in communications, including product launches and trust or incident communications at a technology company. You’ve run launch processes, managed incident response, and built media relationships in the tech ecosystem. What you need to know This role requires genuine product immersion. You’ll work closely with product marketing to understand what’s shipping, why it matters, and how to position it. That partnership is what lets you move fast and tell the right story at the right moment. Trust and incident comms are core to the role. You’ll need to be comfortable being the person who’s on call when something breaks, who can draft an incident communication at speed, and who brings the judgment to know when to say something, when to wait, and how to say it right. Lovable is headquartered in Stockholm, with product and engineering teams across multiple offices. Wherever you sit, you’ll need to work effectively across time zones and build relationships with the teams who ship the product you’re talking about. Finally: joining Lovable Comms means you’re deeply curious, data-driven, and not extremely precious about role boundaries. You find ways to work smarter with AI, to measure what matters, and to step into work that isn't technically “yours” when the moment calls for it.
