The posting
Director of Marketing –
Location: [City, State] Position Type: Full Time | Exempt
Where Compassion Meets Strategy — and Family Comes First
At The Arbors / Ivy Assisted Living, we believe in more than just providing quality care — we believe in preserving quality of life. For our residents, that means a warm, dignified, and engaging environment. For their families, it means peace of mind and the freedom to be family again — to visit, laugh, and connect, rather than manage the daily demands of care giving.
We are built on values that guide how we serve, how we lead, and how we grow:
Our Values
- Family oriented, family-centered aging through generations
- Integrity through care, compassion, and teamwork
- Occupancy focused through trust, connection, and purpose
- A culture of collective ownership — we stand together and do whatever it takes to deliver excellence
- Achieve excellence through a positive united team that values hard work, a good laugh, and the balance that keeps us thriving
We’re seeking a Director of Marketing who shares this heart and these values — someone who can build genuine relationships, tell our story with sincerity, and help families confidently take the next step toward a better life.
About the Role
As the on-site marketing and sales leader, you’ll be the face and voice of The Arbors / Ivy in the community. You’ll connect with families, healthcare professionals, and referral partners, helping them understand what makes The Arbors / Ivy unique.
This role is ideal for someone who thrives on both heart and hustle — who listens deeply, follows through consistently, and brings the integrity and accountability needed to drive results. This role is responsible for resident move ins and meeting monthly move in goals.
You will help families through emotional, high-stakes decisions with empathy, confidence, and professionalism — creating urgency that feels respectful and real.
What You’ll Do
- Drive sales and move-ins through thoughtful, relationship-based selling grounded in trust and connection
- Build relationships that convert to referral sources to create a strong lead pipeline through local business development grounded in trust and connection.
- Represent The Arbors / Ivy with warmth, authenticity, and professionalism at community events, networking, and outreach
- Support families through emotional decisions — helping them shift from care giving strain to the joy of simply being family again
- Use CRM tools (Welcome Home) to track leads, follow-ups, tours, and conversions with strong attention to detail
- Collaborate with leadership to execute marketing campaigns and events that reflect our culture, purpose, and values
- Maintain high standards in communication and presentation — ensuring every first impression reflects excellence
- Lead with a “we do whatever it takes” mindset and contribute to a culture of collective ownership
What You Bring
- Bachelor’s degree in marketing, or a proven track record of successful sales outcomes.
- 3–5 years of proven success in relationship-based sales (senior living, healthcare, medical/pharmaceutical preferred)
- A natural ability to connect with people — listening actively and communicating with empathy and respect
- Strong organizational and follow-up skills — you don’t miss details, deadlines, or commitments
- Confidence to ask the right questions and guide families toward action without losing the human touch
- A strong internal drive for excellence and a team-first attitude rooted in integrity
- Ability to support occasional weekend and evening events or business development efforts
- A valid driver’s license and ability to travel locally for outreach events
Why The Arbors / Ivy
At The Arbors / Ivy, you’re not just filling apartments — you’re helping families rediscover the joy of being family, and helping seniors experience aging with dignity, comfort, and purpose.
You’ll join a positive, united team that works hard, supports one another, and believes that excellence can come with both professionalism and levity.
If you believe in purpose and performance, integrity and accountability, and building relationships that truly matter — we’d love to meet you.
The Arbors doesn't feel "Corporate" the way other companies can, and this 3rd generation family run organization genuinely cares about its residents, family members and team members!
Apply today and help us continue to grow The Arbors / Ivy— where every day is an opportunity to make a meaningful difference.
Equal Opportunity Employer We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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