The posting
Purpose of the role:
To support the development and execution of business strategies that drive sustainable growth, profitability and market competitiveness for the company’s home-appliances business in Singapore. The role works closely with senior management and cross-functional teams to translate market insights, business data and strategic priorities into actionable initiatives.
Key Responsibilities
1. Business Strategy & Planning
- Support the development of annual and medium-to-long-term business strategies aligned with company and regional/HQ objectives.
- Analyse business performance, market trends, consumer behaviour and competitive activities to identify growth opportunities and business risks.
- Translate strategic priorities into actionable business initiatives, targets and implementation plans.
- Monitor progress of strategic initiatives and provide recommendations to management.
2. Market & Competitor Intelligence
- Conduct market research on home-appliance categories, competitors, pricing, distribution channels and consumer trends.
- Track competitors’ product launches, pricing strategies, promotions, channel strategies and market positioning.
- Identify emerging market trends and opportunities, including e-commerce, digital channels and changing consumer preferences.
- Provide regular market and competitor insights to management.
3. Commercial & Business Performance Analysis
- Analyse sales, revenue, margins, product/category performance and channel performance.
- Identify gaps and opportunities to improve business performance and profitability.
- Support management in evaluating pricing, product portfolio, channel and investment decisions.
- Develop business cases and financial analysis for new initiatives or investments.
4. Growth & New Business Opportunities
- Identify and evaluate opportunities for market expansion, new product categories, new channels and strategic partnerships.
- Support initiatives to grow e-commerce and other emerging sales channels.
- Evaluate potential business opportunities based on market attractiveness, commercial potential and resource requirements.
5. Cross-functional Strategic Projects
- Lead or support strategic projects involving Sales, Marketing, Product, Finance, Supply Chain, Customer Service and other functions.
- Facilitate cross-functional collaboration to ensure strategic initiatives are implemented effectively.
- Challenge existing processes and business assumptions where appropriate and recommend improvements.
6. Management Reporting & Presentation
- Prepare business analysis, management reports, dashboards and presentations for MD, management team and HQ.
- Consolidate key business indicators and highlight significant trends, risks and opportunities.
- Provide fact-based recommendations to support management decision-making.
Job Requirements
- Bachelor's degree in Business Administration, Marketing, Business Management, Economics or a related discipline.
- Significant relevant experience in business planning, strategy, commercial planning or related functions.
- Experience in the home-appliances, consumer electronics, consumer durables, FMCG or retail industry is preferred.
- Demonstrated experience in developing and executing business plans, managing budgets and evaluating effectiveness.
- Experience in business analysis, business performance reporting and cross-functional project leadership.
- Experience in leading and developing a team.
- Experience working with HQ stakeholders in a multinational environment is an advantage.



