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Open nowPosted 771 days ago

Performance Manager

Asharq42 open roles

Where
United Arab Emirates
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Your applicationOpen nowPerformance ManagerAsharq · United Arab Emirates

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The clock on this job

Early applications get read.

12.4% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.4%7 days
  4. 20.0%14 days
  5. 35.5%30 days
  6. 58.6%60 days
This job: posted 771 days ago

The posting

Job Description

KEY RESPONSIBILITY AND ACCOUNTABILITY

As a Performance and Ad Technology Manager at Asharq, you will be responsible for developing, implementing, and optimizing performance-driven content marketing strategies across various digital channels. You will play a crucial role in achieving our business objectives by driving traffic, increasing conversions, and maximizing return on investment (ROI) through managing our ad stack from CRM to marketing automation tools.

  • Develop and execute performance marketing strategies across multiple digital channels, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, and programmatic advertising.
  • Manage and optimize paid search, social media, display, and retargeting campaigns to achieve key performance metrics such as ROI, CPA, CPL, and CAC.
  • Integrating multiple push and measurement audience-related platforms (like email marketing systems, GTM, and analytics platforms) to ensure seamless communication and data sharing across the tech stack.
  • Utilizing data to create detailed audience segments based on behaviors, demographics, and other criteria.
  • Implementing and managing marketing automation tools to deliver personalized content, campaigns, and messages to different audience segments.
  • Automating workflows to ensure that the right audience receives the right message at the right time through the right channels.
  • Work closely with web development and business analytics teams to ensure accurate website measurement, data collection, and reporting.
  • Develop and maintain reports and dashboards to communicate performance metrics, insights, and recommendations to stakeholders.
  • Collaborate with the content team to design and test ad creatives and landing pages for maximum impact and engagement.

SKILLS AND COMPETENCIES

  • Bachelor’s degree in marketing, Business, or a related field.
  • 5+ years of experience in performance marketing, ad tech, or a similar role.
  • Proven track record of managing successful digital marketing campaigns with a focus on ROI and growth.
  • Strong understanding of digital marketing channels, including PPC, social media advertising, display, and retargeting.
  • Proficiency in analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
  • Proven track record of working with CRMs, DSP, and tools such as GTM.
  • Excellent analytical skills and the ability to interpret data to make data-driven decisions.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
  • Excellent communication and presentation skills.
  • Knowledge of SEO and content marketing strategies is a plus.
  • Ability to work independently and collaboratively in a fast-paced environment

Preferred Skills:

  • Media experience is a great plus
  • Arabic fluency
  • Experience in building dashboards through Looker Studio or any other BI tool
  • Experience in building data pipelines for reporting purposes
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