The posting
Franchise Head (Inhaled)
Join our journey to become the leader in Biologics. Our pipeline is one of the deepest and broadest in the industry, with countless new indications and targets. It’s an exciting opportunity to get our medicines to market, work with cutting-edge science and be involved in the next big thing. Now we seek a Franchise Head (Inhaled) to join our Commercial Team in Hong Kong. The Franchise Head is a full-time position, providing a vital point of contact for the designated Disease Area community within AZ in Hong Kong.
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear – shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it.
BUSINESS AREA – Hong Kong
Welcome to Hong Kong, one of over 400 sites here at AstraZeneca, providing a collaborative environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca’s priorities, it’s important to us that you bring your full self to work every day. To help you maintain your best self, here’s a sneak peek into some of the things this site provides for you
- Flexible Medical Benefit for you to better take care of well-being of yourself and your family
- Bright and vibrant work environment
- Top up employer MPF contribution
We’re bringing transformative drugs to those that need them the most by combining continuous new launches with unique solutions across the whole patient journey. It’s how we are able to truly make a difference to the quality of lives and answer huge unmet patient needs.
United by our local sense of belonging, there’s never been a better time to a join a progressing team. Countless opportunities to learn from the best global talent, this is a place for those who want to be challenged and empowered to do the things they never thought possible.
What you’ll do
As the Franchise Head (Inhaled), you will work very closely with the Executive Director, BioPharmaceuticals & Macau to deploy and adapt the AZ Commercial strategy to the local market, including tactics and execution. The Franchise Head reports to Executive Director, BioPharmaceuticals & Macau.
The Franchise Head will lead franchise team (Marketing and Sales), focused on commercial planning and execution, maximizing the impact of F2F and virtual engagement to achieve or exceed commercial goals. The Franchise Head will ensure robust analysis and planning of the products within the Franchise via coaching, leading and developing the team, ensuring strong engagement across franchise and strong collaboration across the cross-functional.
Your job responsibilities will be, but not limited to:
- Leads all aspects of commercial activities for the franchise, including marketing strategy & execution, sales management, empowering cross-functional collaboration and strong patient-centric approach
- Develops local franchise strategy (based on Global strategy) and localized Brand plans including launch plan development & management of brand plan / performance reviews; ensures strategic integration of expanding portfolio and synergies across portfolio. Successfully identify, plan and exploit new brand/indications, existing brand or trade opportunities to develop the business in line with marketing strategic direction. Supervise of using of all sources of market data to develop market models which allow product strategies to be optimised
- Develops local forecast with solid understanding of P&L, assumptions, insights / trends and solid resource and budget management to deliver on P&L. Drives execution of the brand plans & brand KPIs through close collaboration with cross functional partners. Plans, monitors and reports team activities accurately and in time, in line with AZ standards, so that relevant KPIs are attained at MR level and at company level
- Develops relevant communication & innovative campaigns, manages external agencies and ensures sign-off;
- Lead, coach, mentor the team in order to ensure a professional development of each team member enabling to reach its objectives and to create the highest possible value to the company. Develop and support strong cross-team collaboration
- Develops and manage relationships with KEEs in collaboration with Medical and senior management. Works with government affairs partners, ensures policy shaping activities and market access to support growth of portfolio
- Engages proactively above market with global/regional team and other markets to facilitate best practice learnings and ensure quality deliverables
- Demonstrates business ethics and ensure active respect of values, business ethics, local laws, policies and Marketing procedures. Ensures all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation
- Other duties within position’s scope, as assigned by Line Manager
Essential for the role
- Bachelor’s Degree in the field of science or business
- At least 10 years working experience in pharmaceutical sales & marketing with multi-functional background
- P&L Management experience
- At least 5 years’ experience in management role with people management responsibility preferred (less experienced but strong candidate will be considered Business Manager)
- Demonstrates innovation, strategic and tactical abilities in developing and successfully implementing a comprehensive commercial plan
- Track record of strong cross-functional collaboration and self-motivated
- Able to set an ambitious and clear vision and builds organisational commitment
- Ability to influence multifunctional decisions and senior management
- Problem solving, decision-making ability and goal-focus
- Strategic and analytical mindset
- Fluent in English and Cantonese
Desirable for the role
- Master’s degree in business, science-related subject
- Sales management experience in the pharmaceutical industry
Why AstraZeneca?
At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.
So, what’s next?
- Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
- Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.
Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn
Follow AstraZeneca on Facebook
Follow AstraZeneca on Instagram
Date Posted
05-Nov-2026
Closing Date
11-Nov-2026
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
