Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 32 days ago

Director SEO & Web Operations

authority50 open roles

Where
Atlanta Metropolitan Area, GA, USA
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector SEO & Web Operationsauthority · Atlanta Metropolitan Area, GA, USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on authority's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.0%30 days
This job: posted 32 days ago

The posting

We are seeking a strategic, data-driven Director of SEO & Web Operations to lead enterprise, national, and multi-location SEO strategy, multi-brand web operations, conversion rate optimization, and digital measurement across 1,100+ franchise locations, 15 brand websites, and a corporate site. Leading a team of four direct reports, this role will balance centralized digital governance with hyper-local lead generation to strengthen organic visibility, accelerate revenue and traffic growth, and build scalable, high-performing digital experiences across the organization. Core Responsibilities Enterprise, National & Local Search Strategy

Lead comprehensive national SEO, enterprise search, and local SEO strategies across all brand and franchise systems to grow leads, revenue, traffic, organic visibility, and market share. Oversee centralized management of 1,100+ Google Business Profiles, local map pack rankings, citation networks, and automated review management platforms. Build localized content and landing page frameworks that allow individual franchisees to dominate regional search results without cannibalizing main domain authority. Monitor search engine algorithm changes and industry trends continuously, establishing standardized SEO KPIs and adapting cross-brand strategies accordingly. Drive innovation in AI search, Generative Engine Optimization (GEO), voice search, and emerging organic discovery experiences across all digital domains.

Website Infrastructure, Governance & CRO

Own and govern the overall website ecosystem (15 brand sites + corporate site), managing external partner agencies to ensure technical architecture, security, accessibility, Core Web Vitals performance, compliance, and uptime. Establish website standards, governance policies, and operational procedures to prevent rogue local digital footprints while providing franchisees with compliant, high-converting digital assets. Prioritize and manage major site migrations, redesign initiatives, digital platform integrations, structured data implementations, and multi-site CMS updates. Lead Conversion Rate Optimization (CRO) and UX initiatives based on analytics, user behavior, testing methodologies, and research to continuously optimize user journeys and lead capture. Oversee the overall digital marketing technology stack supporting web properties, tracking, and compliance.

Analytics, Reporting & Digital Measurement

Oversee end-to-end organic performance measurement, website tracking, and organic lead generation reporting frameworks. Build executive dashboards and translate complex search and web data into actionable business recommendations for brand and executive leadership. Ensure accurate cross-platform tracking, digital attribution, data collection standards, and proper governance of website consent management and data privacy practices. Champion data-driven decision-making throughout the organization.

Team Leadership, SOPs & Operational Scaling

Direct, coach, and develop a team of 4 direct reports, providing strategic direction, mentorship, and career development opportunities. Foster a team culture of innovation, accountability, continuous improvement, experimentation, and cross-functional collaboration. Establish clear SOPs, scalable workflows, and resource allocations aligned with high-impact business goals. Design scalable support models, ticketing SLAs, and self-serve documentation to efficiently assist 1,100+ franchise owners with web and listing needs.

Cross-Functional Leadership & Franchisee Support

Serve as the primary SEO and web subject matter expert across the enterprise. Partner closely with brand teams, franchise support, IT, Operations, Legal, Creative, Marketing, and Executive Leadership to align digital strategies with company growth objectives. Communicate strategic initiatives, opportunities, risks, and performance updates to key stakeholders and franchise advisory councils. Advocate for franchisee needs while maintaining enterprise brand control and improving visibility into support request resolutions.

Vendor & Innovation Governance

Manage multi-million dollar technology, vendor, and agency budgets across listing platforms (e.g., Yext), hosting, analytics, CRO tools, and external development teams. Evaluate, select, negotiate, and manage scopes of work and contracts, holding vendors accountable to KPIs, deliverables, and cost efficiencies. Build a long-term roadmap for organic growth, emerging technology adoption, and digital transformation.

Success Measures (KPIs)

Organic Lead & Revenue Growth: System-wide increase in organic lead generation (forms, calls, location inquiries), revenue, traffic, and market share across all web properties. Local Search Dominance: Top-tier Map Pack placement, impression share, and GBP engagement rates across all 1,100 franchise locations. Technical Site Health & Conversion: Maintenance of >90+ Core Web Vitals scores, 99.9% site uptime, zero critical compliance/security vulnerabilities, and measurable UX/conversion rate improvements. Support & Operational Efficiency: SLA adherence for franchisee web/listing tickets and successful deployment of scalable team SOPs.

Qualifications & Educational Requirements

Professional Experience: 8–10+ years of progressive digital marketing experience focusing on SEO, web operations, and technical strategy; 3–5+ years in a direct leadership role managing teams, cross-functional partners, and agency vendors. Multi-Location Expertise: Proven track record managing enterprise-level Local SEO, Google Business Profiles, and local search infrastructure for a franchise, multi-unit retail, healthcare, hospitality, or multi-location service network with 500+ locations. Multi-Site Architecture Management: Operational experience owning and governing complex web ecosystems (e.g., 10+ web properties, sub-domains, or multi-tenant CMS platforms). Search & Reputation Stack: Hands-on experience with multi-location listings tools (e.g., Yext, SOCi, Webpunch, PulseM, ConsumerFusion) and technical crawl/analysis tools (e.g., Screaming Frog, Search Console). Enterprise SEO & Analytics Proficiency: Mastery of Google Analytics 4 (GA4), Ahrefs, Semrush, CRO testing tools, and enterprise visualization platforms (e.g., Looker Studio, Power BI, Tableau). Technical Web Knowledge: Solid technical foundation in web standards, HTML/CSS/JS fundamentals, schema markup, consent management, and multi-site CMS governance (WordPress, Webflow, Drupal, or proprietary frameworks). Communication & Leadership: Exceptional capability to translate technical SEO and web metrics into simple business language for executive stakeholders, cross-functional teams (Legal, IT, Brand), and non-technical franchise owners. Education / Credentials: Bachelor’s Degree in Marketing, Business, or related field (or equivalent practical experience). Google Analytics, Technical SEO, or Project Management (Agile/PMP) certifications preferred.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against authority's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on authority's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    authority's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.