The posting
As the Senior Graphic Designer at Avail, you will be responsible for driving the visual identity and creative execution of our brand in the Web3 ecosystem. You will create engaging visuals that resonate with crypto-native communities across channels. You’ll have a deep understanding of unique designs for web3 on CT, while understanding and incorporating emerging trends in design, memes, and crypto culture. This role requires fast and iterative execution, an understanding of creative workflows, and the ability to think organizationally while managing creative assets for both internal and external teams. 1. Visual Identity & Brand Strategy Work with the CMO to evolve Avail’s visual identity, ensuring it aligns with the fast-paced, innovative nature of the Web3 ecosystem. Create visually compelling graphics for websites, social media, event materials, and marketing campaigns that reflect Avail's mission and resonate with crypto-native audiences. Ensure all relevant design adheres to brand guidelines, while still leaving room for controlled experiments and exploration 2. Design for Crypto-Native Platforms Craft highly engaging visuals and designs optimized for platforms like Twitter, Discord, Telegram, and more, with a strong focus on what resonates within Crypto Twitter (CT). Understand and create content that fits the degen and meme culture of Web3, while maintaining brand integrity. 3. Trend Awareness & Fast Execution Stay ahead of new design trends in Web3, crypto, and tech. Integrate trends quickly and effectively into Avail’s visual communication strategy. Deliver high-quality designs under tight deadlines, with the ability to iterate and execute quickly in response to market shifts. 4. Creative Workflow & Collaboration Develop and manage a streamlined creative workflow, ensuring projects are executed efficiently and deliverables are managed across internal teams and external design agencies. Collaborate with internal marketing, product, and community teams to ensure consistent design language across all touchpoints. 5. Organizational Thinking & Asset Management Organize and manage the creative assets library, ensuring all design elements are easy to access and update by internal and external stakeholders. Develop design systems and templates that allow for scalability as the brand grows globally. 6. Meme & Web3 Culture Savvy Create content that is engaging, fun, and tailored to the fast-moving Web3 audience, especially for crypto-natives who live in meme culture. Understand and use humor, satire, and current crypto trends to engage the community with authentic content. 7. Event Design & Collaboration Lead the design efforts for Avail’s presence at global Web3 events, conferences, and community-driven initiatives. Work closely with external design agencies and freelancers to scale creative output for larger campaigns and event branding. Requirements Proven 5 years+ experience in graphic design leadership with a strong portfolio showcasing digital-first design work, preferably in Web3 or tech. Proficiency in Adobe Creative Suite, Figma, or similar design tools. Deep understanding of degen culture, memes, and crypto-native platforms like Crypto Twitter (CT). Ability to deliver high-quality, on-trend design assets quickly, often within short timelines. Experience managing creative workflows and collaborating with cross-functional teams, external agencies, and freelancers. Familiarity with design systems, asset management, and scalable design templates. How to Apply If you’re a design expert who understands Web3, memes, and crypto culture, and you’re ready to craft visuals that push creative boundaries, we want to hear from you. Please submit your resume, portfolio, and any relevant work samples. Benefits Flexibility to work from anywhere in the world Competitive salary package Professional development opportunities through conferences Flexible leave policy. A high performing, open organizational culture A diverse and multicultural work culture with career progression opportunities
