The posting
Ask any employee to explain their benefits, and you'll likely get a confused shrug. Ask any HR leader if their benefits investment is working, and you'll get an honest "I don't know." For employees, benefits are confusing and overwhelming. For HR and finance leaders, benefits are the second-largest expense, but they lack the visibility to know what's working and what's wasted.
At Avante, we're changing that. We're an AI-native benefits intelligence platform built to help companies and HR leaders run benefits more effectively with AI. For employees, our agent Carly provides personalized, always-on benefits guidance. For benefits leaders, our agent Ava serves as the extension of the Benefits team, handling operational workload and giving them better insights, sooner. .
We're based in Seattle and work 4 days a week in the office (one day remote). We sell to Fortune 2000 employers, with customers like Samsung, Zscaler, and News Corp, and we're looking for a Director of Demand Generation to answer the question that matters most at our stage: who are the changemakers ready to move first, and how do we win them?
The Role
What You'll Do
What We're Looking For
- 8+ years in B2B demand generation, with at least 3 years running account-based programs against enterprise targets
- Demonstrated experience building custom agents or automations that you designed and shipped yourself, with specifics you can walk us through: what the agent did, what it replaced, what broke, and what you rebuilt
- Judgment about where AI belongs in a demand engine and where it does not, including the personalization and quality thresholds you hold before something reaches a Fortune 2000 buyer
- A track record of building and converting named account lists, with results you can speak to in pipeline and revenue terms, not MQLs
- Experience running integrated demand programs end to end, including the audience-building, promotion, and follow-up engine behind events, executive dinners, and webinars, not only 1:1 and 1:few ABM
- Experience selling into large, complex buying committees (Fortune 2000 or equivalent), ideally with long sales cycles
- Hands-on fluency running LinkedIn ABM campaigns yourself (matched audiences, account list targeting, budget management), plus HubSpot and ABM/intent platforms (6sense, Demandbase, Clay, or similar). You direct creative; you don't outsource execution.
- Strength as both strategist and operator: comfortable setting account strategy in the morning and building the campaign that executes it in the afternoon
- A collaborative operating style suited to a team of specialist peers, where influence and clear ownership lines matter more than direct authority
- A tight working relationship with sales as your operating default, including shared account plans and shared accountability
- Early-stage startup experience, with comfort building the system while running it
- Experience operating alongside partner-led or channel-influenced GTM motions
- Familiarity with benefits, healthcare, or HR tech buyers
- Experience marketing AI products to enterprise buyers
- A history of standing up account scoring or intent-signal programs from scratch



