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Open nowPosted 30 days ago

CRM & Lifecycle Marketing Specialist

babylonstoren37 open roles

Where
Franschhoek, South Africa
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Your applicationOpen nowCRM & Lifecycle Marketing Specialistbabylonstoren · Franschhoek, South Africa

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  4. 14.6%14 days
  5. 34.1%30 days
This job: posted 30 days ago

The posting

About Candide

Candide is an AI-first tech company based at Babylonstoren in the Cape Winelands, with a second office in the UK. We build the digital products behind some of the world’s most celebrated hospitality and lifestyle estates — Babylonstoren, The Newt in Somerset, Vignamaggio, and others.

Our office sits on the Babylonstoren estate itself, surrounded by gardens, mountains, and farm-to-table food. We design, build and maintain eCommerce platforms, mobile apps, admissions and membership systems, booking engines, and brochure websites. Our team is small but high-impact, working across a portfolio of luxury brands that people genuinely love.

Role purpose

You will own guest lifecycle marketing in HubSpot across our estate brands, and the CRM architecture underneath it — segmentation, personalisation, automated journeys, lead scoring, the data model they all depend on, and the reporting that proves it worked.

Each estate has its own audience, language and data reality, so a large part of the job is doing enablement well in more than one market at once and then handing it over properly: documented, named consistently, and understood by the estate marketing teams who use it every day.

Key responsibilities

Campaigns

  • Build, QA and deploy emails in HubSpot Marketing Hub.
  • Own the send calendar across brands, and manage contact frequency and suppression so no guest is over-mailed.
  • Run structured A/B tests with results logged so learnings compound.

Segmentation and personalisation

  • Lists, custom properties, smart content and dynamic modules so messaging reflects what is actually known about a guest — segment-level content variations, not a first-name merge field.

Lifecycle and lead scoring

  • Interconnected workflow series for enquiry nurture, pre-arrival, in-stay, post-stay, win-back and reactivation.
  • Build and iterate the lead scoring model, and review its accuracy against real conversion outcomes.
  • Turn estate-specific solutions into reusable frameworks so the next build is faster than the last.

Data quality and the wider data estate

  • De-duplication, property standardisation, bounce and engagement decay management, inbox render testing, deliverability and email authentication.
  • Maintain the quality of data arriving in HubSpot from BigQuery and third-party integrations, and raise data gaps that block segmentation rather than working around them.

Surveys and feedback operations

  • Guest survey and feedback forms and the automation behind them, the export and reporting inventory that follows, and the conversion of manual reporting into something maintainable.

Reporting and insight

  • HubSpot and Looker Studio dashboards on CRM-attributable revenue, repeat booking rate, engagement and list health.
  • Report against a stated hypothesis: what was expected, what happened, what changes next.
  • Surface the strategic findings too — conversion gaps, opt-in performance, channel effectiveness — with a recommended action attached.

Enablement and documentation

  • Architecture and workflow documentation, decision records, diagrams and handover material.
  • Train estate marketing teams to use what you build, and brief colleagues on system design and correct usage, so the pod is not a bottleneck and not dependent on one person’s memory.
  • Handle incoming requests and set expectations with estate stakeholders on what is possible and when.

Compliance

  • Consent capture, records of consent and opt-out handling that satisfy POPIA in South Africa and UK and EU GDPR for our UK, Italian and Dutch estates — including lawful basis, soft opt-in, data subject requests, retention and cross-border transfer.
  • Design these into the architecture rather than retrofitting them, and advise on the right email type and consent treatment for a given send.

What we’re looking for

Essential

  • 4–5 years in CRM, lifecycle, email or marketing automation, including at least three years hands-on in HubSpot Marketing Hub — building workflows, lists, custom properties and object relationships, not only sending from templates someone else built.
  • Demonstrable ownership of a CRM data model, not only campaigns run inside one that someone else designed.
  • Relevant tertiary qualification.
  • Working knowledge of email deliverability and authentication — SPF, DKIM, DMARC, and what to do when a sending domain’s reputation slips.
  • Practical command of POPIA and GDPR as they apply to marketing communication: lawful basis, consent capture and retention.
  • Experience working inside or alongside a marketing team: taking briefs, feeding back on creative, coordinating timelines with people who do not think in workflows.
  • Evidence you have enabled other people — documentation, training or standards you wrote that outlived your own involvement.
  • Able to explain, unprompted, how you segmented an audience and why that segmentation was the right call.
  • Evidence you have measured your own work: a metric you moved, and how you know it was you.
  • Clear written English, and the ability to write and edit guest-facing copy to brief.

Advantageous

  • Multi-brand or multi-market CRM experience, and working in Jira alongside a documentation tool such as Confluence or Slite.
  • Integration and workflow automation tooling such as n8n.
  • HubSpot CMS Hub, and experience onboarding a brand onto HubSpot from scratch.
  • Afrikaans in addition to English.
  • Experience using BI Reporting tools such as Data Studio/PowerBI.

How we will know it is working

  • CRM that holds up as the portfolio grows, rather than accumulating workarounds.
  • Reporting the commercial teams trust enough to make decisions on.
  • Compliance maintained without obstructing commercial activity.
  • Documentation complete enough that the systems stay intelligible without you present.
  • Estate marketing teams able to run what you built.

Perks & Benefits

  • Daily catered lunch.
  • Flexible working hours — core hours are 9am to 3pm.
  • Choice of equipment (most of us use Apple).
  • Generous training and conference budget.
  • 30% discount at Babylonstoren — online shop, hotel, spa, and farm shops.
  • Arranged admission to Babylonstoren for you and immediate family.
  • Access to Babylonstoren’s recreation centre, gym, swimming pool, and studios.
  • Quarterly socials and team building.
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