The posting
National Account Manager C&C and WHS
WHO ARE WE?
Bacardi is a family, a company and a brand
A family-owned company full of passionate employees and iconic brands, shaped by our rich history of spirited entrepreneurship.
Bacardi Limited is built on the enduring legacy of a family. Ours is a vibrant, family owned spirits company, nurtured by seven generations of the Bacardí family. We are the largest, privately held spirits company. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world’s first light-bodied rum.
Since then, our Company has grown to encompass an impressive portfolio of more than 200 brands and labels. These include BACARDÍ® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top valued and fastest growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST. GERMAIN®, a super-premium elderflower liqueur.
We are focused on building upon our successes by recruiting the best and brightest talent in order to have a well balanced employee population that reflects our diverse society, customers and consumers. Around the globe we employ nearly 6,000 people who are the guardians of a tradition of excellence dating back more than 152 years. Our products are sold in more than 150 markets worldwide by our own companies and third-party distributors, and we operate 27 production facilities – for bottling, distilling and manufacturing – in 16 countries.
Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. The Company is headquartered in Hamilton, Bermuda.
OUR WAYS OF WORKING
Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.
About the Role
You will own the channel strategy and performance, with accountability for revenue, gross margin, profitability, return on investment, mix and value share. You will combine strategic thinking with hands-on execution, working closely with customers and cross-functional teams to turn opportunities into measurable results.
What You’ll Do
Drive Commercial Performance
· Own and deliver channel KPIs, including NSV, gross margin, profitability, ROI and value share.
· Execute channel and marketing programs aligned with the Country Integrated Activity Plan.
· Use market, customer and shopper insights to shape channel and portfolio strategy.
· Champion commercial discipline and execution excellence across customers.
Lead Customer Partnerships
· Manage national key customers across Cash & Carry and Wholesalers, including integrated distributors, buying alliances and B2B players.
· Understand customer strategies and use our value proposition to unlock mutual growth.
· Build the Picture of Success with the CPA team to activate our brands at the point of sale.
· Lead Joint Business Plans, annual negotiations and price increases, delivering clear win-win outcomes.
· Optimize price and pack architecture, promotional plans and pay-for-performance agreements to improve mix, value and ROI.
Plan, Collaborate and Lead
· Provide accurate, timely demand forecasts to Supply Chain.
· Represent channel and customer priorities in the country IAP process.
· Partner with Marketing, CPA and Finance to maximize commercial impact.
· Lead, coach and develop three direct reports, fostering accountability, collaboration and continuous growth.
What You Bring
· A strong record of delivering sustainable commercial results with customers.
· Proven experience managing national key accounts in FMCG, Wholesale or Cash & Carry environments.
· Excellent negotiation, influencing and relationship-building skills.
· First-hand field sales experience and a solid understanding of category management and sales effectiveness.
· Strong commercial judgment, analytical capability and advanced Excel skills.
· Professional proficiency in English.
· A high level of ownership, resilience, team spirit and focus on results.
About You
You are curious, driven and comfortable navigating a dynamic environment. You bring a hands-on mindset, a desire to win and the calm credibility to perform under pressure. You simplify complex challenges, enjoy collaborating across functions and customers, and share our passion for drinks, hospitality and entertainment.
What We Offer
· Gross annual salary starting from €64,000.
· Bonus aligned with our Sales Variable Plan.
· Company car
· Permanent, full-time employment under the CCNL Alimentare.
· Reports to the On-Trade Sales Lead and manages three direct reports.
If you are ready to make an impact, grow iconic brands and build winning partnerships, we would love to hear from you. Apply now and bring your unique perspective to Bacardi.
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
Health & Wellbeing
- Medical, Critical Illness, and Life Insurance
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
AI Disclaimer
We recognise that AI tools can be valuable to support you throughout the recruitment process. At Bacardi, we want to get to know you and understand your own experience, capabilities and perspectives during the interview. We therefore ask that you do not use AI assistance during live or pre-recorded interviews. If you use assistive technology or would like us to make any adjustments to the interview process, please let us know. This won't affect your application.
