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Open nowPosted 80 days ago

国内市场营销 - 产品营销方向

bambulab/campus169 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now国内市场营销 - 产品营销方向bambulab/campus · Shenzhen, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on bambulab/campus's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 80 days ago

The posting

1. 用户与市场洞察：参与目标用户调研，理解不同用户群体的使用场景、痛点和决策逻辑。持续关注竞品动态和行业趋势，为产品营销策略提供数据和洞察支撑。 2. 产品卖点定义与传播策略：配合产品经理和业务线负责人，将产品的技术特性转化为用户能理解、有共鸣的传播卖点。参与制定产品上市营销策略，包括目标人群定义、核心信息框架和传播节奏规划。 3. 上市执行与内容协同：参与产品上市全流程的执行，协调内容、社媒、达人等传播模块，推动上市物料和传播方案的落地，确保产品卖点在各触点上一致、有效地传递给用户。 4. 效果追踪与迭代优化：跟踪产品上市后的传播效果和市场反馈，参与数据分析，识别问题和机会，持续优化产品营销策略。

1. 2027 届应届毕业生，本科及以上学历，市场营销、商科、传播、理工科等相关专业均可。 2. 具备敏锐的市场洞察力、策略提案能力、产品理解能力和用户理解能力，拥有优秀的项目管理及流程管控能力，具备较强的文字和表达能力强。有过产品营销、用户调研或策划类实习经历者优先。 3. 对产品有真实的好奇心，愿意快速学习产品知识，了解拓竹及其产品者优先。 4. 具备出色的沟通能力和跨部门协作能力，具备较强的自驱力与抗压能力。做事踏实，积极学习，能适应快节奏、高不确定性的环境。 5. 热爱科技与创造，对前沿科技产品有强烈的好奇心。了解3D打印、熟悉数码创客圈层、或有重度兴趣圈层爱好的同学优先。

注：投递时请附上作品集。

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