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Open nowPosted 78 days ago

内容创作者营销（欧美澳人群增长方向）

bambulab/campus168 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now内容创作者营销（欧美澳人群增长方向）bambulab/campus · Shenzhen, Guangdong, Chinese Mainland

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 78 days ago

The posting

该岗位隶属Global Content Creator Marketing,是拓竹海外市场人数最多的核心团队，也是跨团队跨部门协作最多的团队之一。过去几年，团队通过与大量优秀内容创作者合作，持续产出优质的行业标杆内容，为拓竹在全球各区域的人群拓展与增长贡献了关键价值。 随着拓竹业务持续加速发展,我们需要更多有网感、有创意的年轻人加入。把你的创意落地成精彩的故事，让更多人被内容打动、被产品力种草,也让每一个好想法真正产生影响。 该岗位主目标欧美澳市场，有Tech Life，Maker，Lifestyle，Family四个方向。我们会结合业务的需求和同学的兴趣,安排合适的人群方向。

该岗位的往届校招生,入职后主要做的事: 1. 从0到1做内容共创 与KOL深度共创，从创意发想、内容策划到执行落地,把一个好想法真正变成一条有影响力的内容。 2. 搭建自己的KOL资源池 挖掘、拓展并长期维护优质KOL,逐步积累稳定、可持续合作的人才资源,满足日常推广和专项Campaign的不同需求。 3. 把路人变成真爱粉 深入运营目标垂类,洞察不同人群的兴趣与内容偏好,不断优化内容策略,提升用户黏性和品牌好感度。 4. 像项目经理一样调度资源 协调外部服务商,统筹不同资源与合作方,在复杂项目中推动事情落地,同时撬动更大的传播声量和更深的市场洞察。 5. 跳出KOL合作,做真正的整合营销 与产品、传播、社媒、MakerWorld等团队协作,打通线上与线下,放大优质KOL和优质内容的影响力。比如:与PMKT协作共创新品TVC、与社媒团队策划线下创客活动、与MakerWorld联合策划全球建模大赛等。 6. 不只做KOL,主动拓展更多传播阵地 基于目标人群,开发和运营多元传播渠道,包括社媒矩阵账号,以及Reddit、Facebook Groups、Pinterest、Discord等社群,从不同触点深入经营目标人群。 7. 从执行者到Campaign Leader 成长迅速的同学,入职仅一年就开始独立Lead新品发布、黑五等重要Campaign,在真实的业务战场中快速积累项目经验,为自己的职业发展加速。

任职条件: 1. 本科及以上学历，英文水平给力。能够通过邮件、视频会议等方式,高效地与海外创作者沟通、协作。 2. 海外社媒5G冲浪者熟悉YouTube、Instagram、TikTok等主三流平台，了解不同平台的内容逻辑与传播机制, 对海外互联网内容保持敏锐感知。 3. 有"重人际沟通"的实习经验。擅于读懂需求、理解用户，也能把自己的想法清晰、准确地表达出来。 4. 有内容敏感度，也有审美判断力。能够识别什么是真正让观众感兴趣的内容，能够洞察不同人群的兴趣与偏 好，并将这些洞察转化为内容策略。 5. 有深度思考能力，也有强大的自驱力。我们不招只等着被安排的"螺丝钉"，我们更期待敢于挑战、敢于试错、也敢于发光发热的"创造者"。 6. 如果你也在运营自己的自媒体，欢迎把账号分享给我们。国内、海外平台都可以。粉丝多少不是重点,我们更想看看：你在关注什么、创作什么，以及你是怎么与自己的受众建立连接的。

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