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Open nowPosted 5 days ago

Product Marketing Manager

Baselane4 open roles

Pay
CA$75,000 – CA$95,000 a year
Where
Toronto
Work mode
Hybrid
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Your applicationOpen nowProduct Marketing ManagerBaselane · Toronto

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

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  4. CV RocketApplied on Baselane's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Baselane postings stay open a median of 40 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 5 days ago

Baselane median: 40 days open

The posting

About Baselane

At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States.

We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.

About the Role

What You'll Be Doing

  • Support the onboarding of, and go-to-market strategy for, new partners, providing support to spin up new partnership channels
  • Provide the necessary training and collateral that enables partners and internal teams to best position and sell Baselane to prospective users
  • Conduct market and customer research, via interviews and surveys, to develop a deep understanding of both
  • Partner with the Product team throughout the development cycle to conduct research and create launch strategies and plans for new products or features
  • Work with the Brand team in developing various pieces of customer-facing collateral as needed throughout the customer lifecycle
  • Oversee the creation creation of internal and external enablement material to help sales activate new customers
  • Deeply understand our market, competitors, and customers through research to identify differentiated positioning, messaging and product opportunities

Who You Are

  • You bring 2-4 years of experience in product marketing
  • You have worked closely with external partners to drive customer growth collaboratively
  • You have experience in ideating and overseeing the creation of enablement material, like pitch decks, one-pagers, and cold outreach communications
  • You are able to strategize and help execute product and feature launches for multiple functions
  • You understand and can articulate how new products, features, campaigns and customer-facing initiatives fit within the broader brand and positioning strategy
  • You excel in stakeholder management and cross-functional collaboration, knowing when to lean-in and pushback on ad hoc requests
  • You use data-driven decision-making skills to explain your impact and inform what to do next
  • You are comfortable with project management and collaboration tools like Asana and Notion
  • You can communicate internally and provide guidance that is clear and concise, both written and verbally
  • You are able to join us in our Toronto office 2 days a week (Tuesdays and Thursdays)

Nice to Have

  • You have a foundational understanding of product marketing best practices and know how to apply them in a fintech B2C environment
  • Experience leveraging AI tools to translate positioning and messaging into clear and consistent customer-facing copy across multiple channels
  • Experience working in a growth stage startup environment, bonus points for working in the fintech or real estate tech space
  • Familiarity with tools like Sigma, Mixpanel, Miro and Figma
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