The posting
Sales Manager – Membership & Business Development
Department: Sales & Growth | Type: Full-time/Part-time
About the Role
We're looking for a results-driven Sales Manager to grow our membership base and build partnerships that expand our reach. You'll convert prospects into long-term members, and open new revenue channels through corporate and community relationships.
Key Responsibilities
Membership Sales
- Meet or exceed monthly membership sales and retention targets
- Lead and coach the sales team on tours, consultations, and closing
- Manage the lead pipeline from inquiry to enrollment using the CRM
- Develop promotions, trials, and referral programs to drive sign-ups
- Partner with Member Experience to reduce cancellations and boost renewals
Business Development
- Identify and secure corporate wellness, employer, and community partnerships
- Build relationships with local businesses, healthcare providers, and influencers
- Organize events, workshops, and outreach to generate new leads
- Negotiate group membership/packages
Reporting & Strategy
- Track KPIs: leads, conversion rate, revenue, churn, and partnership ROI
- Provide weekly and monthly sales reports to leadership
- Contribute to packaging, and marketing strategy and social media campaigns
Qualifications
- Experience in sales, preferably in fitness, wellness, hospitality, or membership-based businesses
- Strong communication, negotiation, and relationship-building skills
- Comfortable with CRM tools and data-driven decision making
- Mindbody experience a plus
- Passion for health and wellness
- Positive Attitude
What Success Looks Like
- Consistent achievement of membership growth goals
- A strong, active pipeline of partnership opportunities
- High team performance and low member churn



