The posting
BELFOR Franchise Group is seeking a qualified candidate for a full-time Marketing Coordinator to support several franchise brands to include RedBox+ Dumpsters and COOL-BINZ. This talented individual will not only engage in and support a wide range of marketing and communication activities, but also oversee projects and initiatives that drive the business forward.
MAJOR TASKS, RESPONSIBILITIES & KEY ACCOUNTABILITIES
- Develop network communication through email, social media, and other channels; communications include but not limited to Monthly Marketing Updates and Quarterly Digital Newsletter.
- Coordinate and proof ad versions to help measure channel performance, marketing ROI, and ad effectiveness
- Provide start-up support to new franchise owners
- Coordinate with corporate partnerships by creating content and meeting deadlines set forth in the partnership agreements
- Organize and upload new content and marketing collateral to the Gateway for Chem-Dry and N-Hance franchise owners
- Assist in the creation of training tutorials for new and existing franchise owners
- Collaborate with the Marketing Department and vendors to coordinate plans for both national and local use that reflect the corporate culture, marketing goals and brand messaging
- Assist with coordination of third-party digital marketing and development projects, particularly with our reputation management partner ReviewTrackers
- Assist with reporting and analysis of marketing campaigns to determine effectiveness of new initiatives
- Support new projects and opportunities as they arise throughout the year
- Assist with development of national marketing plans, including advertising events and charitable partnerships
- Assist with national and local marketing plans as directed, and guide ongoing development and execution of each of the plan’s components
CANDIDATE CORE COMPETENCIES
The ideal candidate will be driven, curious, self-motivated, analytical, detail-oriented, and a strong writer/communicator who is highly efficient/productive and takes initiative. The candidate will also be good at managing time and multi-tasking. Other key competencies include:
- Strong organizational skills and the ability to communicate and work well with team members
- Strong written communication skills
- Take direction on a project and run with it, but also know when to ask questions and seek help from supervisor, team members or other managers
- Commitment to ensuring that projects are completed on time, on budget, and in a high-quality manner that meet or exceed expectations
- Possess strategic thinking and strong executional skills, and is resourceful, creative, a self-starter, a fast learner, and comfortable operating in a fast-paced environment with quick turnarounds
- Excited about and motivated by a unique opportunity and the ability to make major contributions to a business in a wide variety of marketing areas
SPECIFIC KNOWLEDGE, SKILLS AND ABILITIES
- Strong content writing skills
- Detail-oriented
- Ability to adapt easily to shifting projects and priorities
- Strong work ethic, self-motivated
- Strong internet knowledge/skills preferred
- Bachelor's degree with emphasis in Marketing or Communications or college students in those fields of study
- Excellent customer service skills
- Good problem-solving skills
- Ability to establish and meet deadlines and to quickly develop clear priorities
- Ability to jump from the creative side of marketing to analytical side
- Graphic design skills a plus but not required
ENVIRONMENTAL JOB REQUIREMENTS
- Must be able to work in office
- Fast-paced office environment where temperature, ventilation and lighting are controlled
- Moderate noise level
- Regular use of computer and other office equipment
- Occasional phone calls with franchisees (outbound and inbound)
- Constant feedback environment where associates must be open to constructive feedback from multiple sources
