The posting
Company Description
Founded in 2008, BMG is committed to building the world’s most trusted, forward-looking music company. Following its combination with Concord in 2026, BMG brings together global scale, deep expertise, technology, and partnership to unlock new opportunities for creators while protecting and growing the long-term value and cultural impact of their work.
BMG’s repertoire includes works by iconic global artists, songwriters, composers, and playwrights, including will.i.am, Phil Collins, Tina Turner, Lin-Manuel Miranda, Jason Aldean, Jelly Roll, Evanescence, Kylie Minogue, Billie Holiday, Rodgers & Hammerstein, Creedence Clearwater Revival, Tennessee Williams, OneRepublic, Daddy Yankee, and Leonard Bernstein.
Headquartered in Nashville with 18 offices globally, BMG is privately held and part of Bertelsmann, the international media, services and education company, with a minority stake held by affiliates of Great Mountain Partners.
Job Description
Your Mission
The Senior Manager, Marketing is responsible for developing and executing strategic marketing campaigns that drive artist growth, audience engagement, and commercial success for the label’s Nashville artist roster. In this temporary role slotted to run through April 2027, you’ll partner closely with artists, artist management teams, A&R, digital, creative, publicity, radio promotion, sales, and streaming teams to bring impactful campaigns to life from release planning through long-term catalog development.
The ideal candidate is a creative and strategic marketer with a passion for music, deep knowledge of today's music ecosystem, and a proven ability to build artist brands across digital platforms, streaming services, live events, and traditional media.
What You'll Be Doing
- Lead the development and execution of comprehensive marketing campaigns and strategic release plans for a roster of artists across all career stages.
- Serve as the primary marketing contact for assigned artists and management teams, building trusted relationships and ensuring clear communication throughout campaign lifecycles.
- Collaborate cross-functionally with A&R, Creative, Digital Marketing, Publicity, Radio Promotion, Commercial Partnerships, Sales, and International teams to align campaign objectives.
- Develop artist positioning, branding, and audience growth strategies that strengthen long-term careers.
- Analyze market trends, audience insights, streaming data, and campaign performance to optimize marketing efforts and identify growth opportunities.
- Manage marketing budgets, campaign timelines, and asset delivery schedules.
- Coordinate album launches, listening events, release activations, award campaigns, festival support, and other artist marketing initiatives.
- Present campaign strategies, performance updates, and post-campaign analyses to senior leadership.
Qualifications
- Proven progressive experience (ideally 5-6 years) in marketing within the music, entertainment, or media industry.
- Experience leading artist marketing campaigns at a record label, artist management company, or music-focused entertainment organization.
- Strong understanding of today's music ecosystem, including streaming platforms, social media, digital advertising, influencer marketing, and fan acquisition strategies.
- Knowledge of the country music industry, its audience, and key commercial partners is strongly preferred.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Strong analytical skills with experience interpreting marketing data and performance metrics.
- Outstanding communication, presentation, and relationship management skills.
- Ability to thrive in a fast-paced, collaborative environment while maintaining exceptional attention to detail.
What Would Be A Plus
- Bachelor's degree in Marketing, Communications, Music Business, or a related field.
- Experience working directly with recording artists and management teams.
- Familiarity with music marketing analytics and reporting tools.
- Experience managing marketing budgets and campaign forecasting.
- Existing relationships within the country music community and music industry ecosystem.
Additional Information
Benefits
- Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
- Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.
- Be inspired by our talented artists at our showcases and playbacks.
Ready to shape the future of music?
At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.
We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
We are an E-Verify employer.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
All your information will be kept confidential according to EEO guidelines.
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Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.
The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.
You can contact the company’s Data Protection Officer at the above-mentioned postal address.
Further information on data protection and your rights can be found here.
We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
All your information will be kept confidential according to EEO guidelines.
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