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Open nowPosted 28 days ago

Trade Marketing Manager

bf27 open roles

Where
Headquarters - Kentucky, Louisville
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Your applicationOpen nowTrade Marketing Managerbf · Headquarters - Kentucky, Louisville

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The clock on this job

Early applications get read.

8.4% of postings close within 7 days. Measured by our own scanner across the market. bf postings stay open a median of 4 days.

Share of postings closed within
  1. 1.8%1 day
  2. 4.0%3 days
  3. 8.4%7 days
  4. 15.4%14 days
  5. 34.1%30 days
This job: posted 28 days ago

bf median: 4 days open

The posting

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

For best results, use Google Chrome to view this page.

Meaningful Work From Day One: The Trade Marketing Manager serves as a strategic leader, operational bridge, and cross functional "Connector" across Brown-Forman’s Commercial Marketing and Trade Marketing organizations. This role is responsible for bridging brand strategies with commercial execution, optimizing multi-million-dollar promotional platforms (POS and Coupons), and managing a dedicated direct report to equip field sales partners with bestin-class trade tools. The Manager transforms complex operational processes into agile, business-driving systems, overseeing strategic agency ecosystems, and leading multichannel communications to simplify ways of working across the entire enterprise.

What You Can Expect: • Strategic Agency Governance: Oversee high-level performance, agency onboarding, Master Service Agreements (MSAs), and Statements of Work (SOWs) for key promotional partners (e.g., POS sourcing and Coupon Management Agencies). • Platform Strategy & Field Adoption: Lead the long-term strategy, rollout, and user adoption of modern B2B ordering platforms, commerce stores, and promotional management tools designed to simplify ordering for field sales teams. • Promotional Frameworks: Drive the strategic evolution of the couponing framework, replacing complex manual workflows with standardized, digital-forward offers (QR/MIR/TIR) that drive brand trial, increase shopper conversion, and optimize spend. • Inventory & Operational Stewardship: Oversee overall POS inventory logistics, agency day to day operations, and large-scale transitions to maintain seamless business continuity with zero disruption to field operations. • Cross-Functional & Team Connectivity: Serve as the central connecting point across Off-Premise, On-Premise, Customer Marketing, Brand, Finance, IT, and Legal teams to ensure alignment and build a cohesive trade strategy. • Trade Marketing Branding & Communications: Spearhead high-impact commercial communication strategies, including co-orchestrating live national series, managing national newsletter features, and maintaining internal team social pages. • Process Innovation & Change Management: Proactively challenging established "cumbersome" ways of working, applying a "Progress over Perfection" mindset to make processes faster, easier, and more efficient for commercial stakeholders. • People Leadership & Talent Development: Lead, coach, and mentor the Senior Trade Marketing Specialist. Oversee workload distribution, drive performance management, and foster an inclusive environment while guiding the direct report's professional growth and day-to-day execution.

What You Bring to the Role: • At least 5 years of progressive marketing, commercial, sales, or trade marketing experience in CPG or Beverage Alcohol (or equivalent experience). • Proven experience or strong readiness to directly lead, coach, and manage direct reports and cross-functional project teams. • Demonstrated success in managing strategic agency partnerships, contract/SOW negotiations, RFP processes, and multi-million-dollar promotional inventory systems. • Strong commercial math, financial acumen, and analytical capabilities to evaluate promotional mechanics, coupon legalities, and program ROI. • Track record of driving organizational change management, navigating ambiguity, and applying a solutions-oriented approach to complex challenges. • Outstanding verbal, written, and presentation skills with a demonstrated ability to present strategies confidently to large regional audiences and senior leaders. • High proficiency across multiple commercial technology platforms, digital promotional systems, and standard business software (Microsoft, Google Workspace). • Must be willing and able to travel as required by business needs.

Work Style:

This role is based in our Louisville, KY offices Monday-Thursday. Fridays are remote.

Who We Are:

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. #LI

Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L2

Number of Openings Available:

1

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