The posting
Advertising Director
Advertising Leadership That Drives Growth
Reports to: Vice President of Marketing Classification: Exempt
Berkshire Hathaway Automotive is looking for an Advertising Director to lead the Advertising Consulting, Creative, and Media teams. If you’re a modern marketing leader who can develop people, elevate creative and media performance, embrace AI and emerging technology, and turn advertising investment into measurable business results, we’d like to meet you.
Reporting to the Vice President of Marketing, you’ll lead a multidisciplinary team and partner with dealership and marketing leaders to shape strategy across the dealership network. This is an opportunity to build teams, influence significant marketing investment, optimize customer acquisition cost, strengthen service marketing, and modernize advertising operations.
The role has a heavy digital marketing focus and partners closely with leaders in digital advertising, search, CRM, and website performance to improve customer acquisition and deliver measurable business results.
Teams You Will Lead
Advertising Consulting: Dealership strategy, planning, budgets, campaigns, agency relationships, and local execution.
Creative and Design: Creative leadership, workflows, brand quality, and effective work across markets and channels.
Media: Planning, buying, stewardship, measurement, optimization, and partner accountability.
Primary Functions
- Provide visible leadership across Advertising Consulting, Creative and Design, and Media, developing leaders and building an accountable, collaborative, high-performing culture.
- Lead advertising strategy across supported dealerships, partnering with digital marketing leaders on a roadmap that improves digital customer acquisition, website conversion, and customer retention.
- Guide advertising budgets, forecasting, media allocation, agency relationships, and investment decisions.
- Develop practical advertising playbooks and reporting standards, and share successful campaigns and lessons across dealerships while preserving local flexibility.
- Raise creative quality and effectiveness while supporting local-market strategies and consistent brand standards. Help oversee the internal and OEM compliance review process for advertising and creative materials.
- Connect advertising, digital marketing, CRM, SEO, SEM, web, finance, and dealership leadership around shared outcomes.
- Play a significant role in company-wide, cross-functional marketing and technology initiatives, partnering across departments to align strategy, strengthen capabilities, and deliver shared business outcomes.
Customer Acquisition and Business Performance
- Optimize customer acquisition cost by improving audience strategy, channel mix, media efficiency, creative performance, conversion quality, and lead-to-sale outcomes.
- Establish customer acquisition cost and return-on-advertising benchmarks by market, channel, and campaign. Translate performance insights into clear recommendations and investment decisions.
- Partner with digital marketing leaders to test audiences, creative, offers, landing pages, and media channels, and scale approaches that improve conversion and business results.
- Partner with technology, CRM, analytics, and dealership teams to improve tracking accuracy and connect advertising activity with sales and service outcomes.
- Hold agencies and media partners accountable for transparency, optimization, execution quality, and measurable impact.
- Help oversee the Customer Satisfaction Index (CSI) reporting process, partnering with dealership and marketing teams to support accurate, timely reporting and visibility into customer satisfaction trends.
Service Marketing
- Help lead the advertising organization’s contribution to service marketing, partnering with dealership and marketing leaders to grow service demand, customer retention, and long-term customer value.
- Develop integrated campaigns that support service-lane priorities, including maintenance, repair, seasonal needs, customer reactivation, and relevant dealership or OEM programs.
- Use customer, CRM, market, and performance insights to improve audience segmentation, offer strategy, creative relevance, appointment generation, and campaign effectiveness.
- Create scalable service-marketing practices while preserving the local flexibility needed by each dealership and market.
- Build measurement approaches that connect service-marketing activity to appointments, repair orders, retained customers, revenue, and other meaningful business outcomes.
AI and Marketing Technology
- Champion thoughtful use of AI and emerging marketing technologies to improve productivity, insight generation, personalization, creative development, media optimization, and campaign performance.
- Identify practical AI use cases that solve real business problems and build AI fluency across Advertising Consulting, Creative and Design, and Media.
- Evaluate emerging tools based on business value, data quality, scalability, risk, usability, and measurable impact rather than novelty.
- Establish responsible practices for AI-assisted marketing, including human oversight and attention to privacy, security, intellectual property, brand standards, data governance, and potential bias.
What We Are Looking For
- Demonstrated success leading marketing functions in a multi-location business. Significant experience in advertising, media, or integrated marketing in a complex consumer-facing organization.
- A hands-on leader who can set strategy, coach managers and specialists, develop emerging talent, and work directly with teams to solve problems and improve execution.
- Experience improving customer acquisition economics and connecting marketing investment with measurable sales, service, retention, or revenue outcomes.
- Experience leading or supporting service marketing, lifecycle marketing, CRM, customer retention, or another discipline focused on recurring revenue or customer value.
- Strong knowledge of contemporary media strategy, measurement, customer insights, creative development, marketing technology, and agency management.
- Practical fluency with AI and emerging marketing technologies, with sound judgment about where human review remains essential.
- Excellent executive communication, presentation, negotiation, analytical, and relationship-building skills.
- Automotive retail experience is valuable. Relevant multi-location retail, franchise, consumer-services, agency, or similarly complex marketing experience will also be considered.
- A bachelor’s degree or an equivalent combination of education and relevant professional experience is preferred.
What Success Looks Like
- An aligned, accountable, high-performing organization across Advertising Consulting, Creative and Design, and Media.
- Improved customer acquisition cost, stronger conversion quality, and better visibility into the drivers of performance.
- More effective service marketing that supports appointments, repair orders, retention, revenue, and long-term customer value.
- Higher-quality creative, more disciplined media investment, stronger agency performance, and clearer decision-making.
- Responsible use of AI and emerging technology where it creates measurable business value.
Join the Team
If you can develop people, improve creative and media performance, strengthen acquisition economics, and build effective service marketing, we’d like to meet you.
Job Details
Job Location: Irving, TX Work Arrangement: Office-based role Travel: Some travel is required.
About Berkshire Hathaway Automotive
Berkshire Hathaway Automotive's decades of auto retailing experience and strong manufacturer relationships make us uniquely qualified to assist you, no matter what your transportation needs may be. As one of the largest dealership groups in the United States, our comprehensive dealership portfolio includes 27 brands and spans numerous vehicle categories, from domestic and imports to economy, luxury, commercial, and fleet. We are pleased to provide a superior selection of new, pre-owned, and certified pre-owned cars, trucks, and SUVs to accommodate the needs of all shoppers.
Berkshire Hathaway Automotive dealerships also offer an omnichannel sales approach to car buying, with tools and processes to facilitate your preferred method of buying. For buyers who favor a traditional dealership purchase experience, our product experts stand ready to assist from initial research through financing alternatives, ensuring that the best vehicle and terms are selected for every guest's specific lifestyle, family, and budget. Customers who prefer to initiate the sales process online will find a variety of user-friendly digital retailing tools on every one of our dealer websites. Our flexible approach allows consumers to engage in any combination of online and face-to-face interaction.
In addition, Berkshire Hathaway Automotive affiliated dealerships provide state-of-the-art service centers with factory-trained technicians who participate in rigorous certification programs and ongoing training. Through the use of factory-authorized tools, diagnostic equipment, and OEM parts, our service professionals will get you back on the road quickly, safely, and affordably.
Berkshire Hathaway Automotive is proud to offer industry-leading training and professional development to those who pursue career opportunities with us. We have built a strong culture centered on excellence and long-term career paths. Our highly trained sales and service experts share a common objective to achieve and exceed customer expectations.
