The posting
WHO WE ARE
Bidgely (which means "electricity" in Hindi) is a Vertical AI company built for the utility industry, delivering appliance-level intelligence for every customer, grid asset, and hour of the year through our UtilityAI™ Platform. We're accelerating a clean energy future by giving utilities and their customers the ability to make smarter, data-driven energy decisions.
Bidgely's platform is connected to 50M+ meters across over 50 utility deployments and is backed by over 20 patents. Our approach combines patented disaggregation science, generative AI for natural-language insight, and agentic AI for autonomous operations — giving utilities a level of individual-customer intelligence and grid insights that horizontal AI and legacy analytics platforms can't match.
Bidgely has been named #7 in Applied AI on Fast Company's list of Most Innovative Companies in the World and recognized as a Utility Analytics Leader by Guidehouse.
WHAT WE DO
Powered by our unique patented technology, Bidgely's UtilityAI™ Platform transforms multiple dimensions of utility data — such as energy consumption, demographics, and customer interactions — into deeply accurate and actionable consumer energy insights. We leverage these insights to empower each customer with personalized recommendations tailored to their individual personality and lifestyle, usage attributes, behavioral patterns, purchase propensity and beyond.
The same technology that powers Bidgely's customer suite also enables a set of powerful grid applications. From a distributed energy resources (DER) and grid edge perspective, Bidgely is accelerating utility innovation with data-driven solutions for solar PVs, electric vehicle (EV) detection, EV behavioral load shifting and managed charging, load forecasting, grid analytics, and rate designs. Bidgely's UtilityAI™ energy analytics platform provides deep visibility into generation and consumption for better peak load shaping and grid planning and delivers targeted recommendations for new value-added products and services.
ABOUT THE ROLE
Bidgely is seeking an experienced, strategic, and AI-forward Senior Director of Product Marketing. This key leadership role sits at the intersection of product strategy, sales velocity, and market positioning. You will take full ownership of how Bidgely is positioned with customers, enterprise buyers, industry analysts, and internal teams, ensuring our strategic narrative directly accelerates revenue and scales pipeline.
This role is designed for an established leader with 6 to 15 years of experience in enterprise B2B SaaS product marketing who thrives on bringing structure to complex environments, enabling $100K+ ACV enterprise deal cycles, and integrating AI workflows and agents across the GTM lifecycle.
KEY RESPONSIBILITIES
- Strategic Messaging & Positioning: Establish a disciplined, defensible messaging and positioning framework across the enterprise.
- GTM & Account-Level Execution: Drive account-relevant GTM strategies and target account penetration that connect product capabilities directly to pipeline growth and deal velocity.
- Enterprise Sales Enablement: Support complex, long-cycle, multi-stakeholder enterprise deals ($100K+ ACV and beyond) with executive-ready messaging, competitive positioning, and buyer-persona enablement.
- Product Launch Rigor: Oversee comprehensive product launches, bringing repeatable structure, rigor, and cross-functional leadership across Product, Sales, and Executive teams.
- Market & Analyst Elevation: Elevate Bidgely’s market presence among enterprise customers, industry analysts, and key market influencers.
- AI-Driven GTM Innovation: Lead an AI-first product marketing practice, building and deploying AI agents and automated workflows to handle creative generation, content scaling, messaging, and market research across all GTM assets.
ABOUT YOU
- 6 to 15 Years Experience: Demonstrated background in enterprise B2B SaaS product marketing within complex sales environments.
- Enterprise Deal Track Record: Proven success enabling multi-stakeholder, long-cycle enterprise sales at $100K+ ACV.
- Executive Leadership & Alignment: Strong track record partnering cross-functionally with C-level executives, Product management, and Sales leadership.
- AI Fluency & Workflow Deployment: Hands-on experience building or deploying AI agents and AI-driven workflows to accelerate writing, research, and creative content production at scale.
- Narrative Mastery: Proven ability to build defensible GTM frameworks and simplify complex technical architectures into compelling executive narratives.
REQUIRED SKILLS
- Deep Product Mastery: Ability to understand technical product capabilities in extreme depth and translate them into revenue-driving GTM strategies.
- Executive Presence: High-impact communication and credibility across internal stakeholders and external enterprise buyers.
- Strategic Focus & Decisiveness: Decisive decision-maker capable of saying no to senior leadership when necessary to protect strategic focus.
- Operational Clarity: Structured thinker who thrives in lean, fast-paced environments and converts ambiguity into operational clarity.
PREFERRED SKILLS
AI Agent Integration: Experience building and deploying custom AI agents and workflows specifically tailored for GTM content scaling and market research.
BENEFITS
- Medical, Dental, and Vision insurance from day one
- HSA, FSA, and DCFSA plans
- 401(k) plan
- Flexible paid time off
- Annual wellness stipend
- Annual professional development stipend
- Paid parental leave
- Mental health and wellness resources for you and your family
Other Perks
- Mentorship: Access to mentorship from experienced industry leaders
- Flexible Work Arrangements: Remote-friendly scheduling built around how you work best
- Community Service Days: Paid time to volunteer for causes you care about
LOCATION
Remote within the US with an overall 10-15% travel, primarily within North America.
SALARY AND COMPENSATION
The base salary ranges from $160,000-$200,000 DOE. This role may also be eligible for a discretionary annual bonus and equity, subject to company policy.
In accordance with the California Equal Pay and Pay Transparency laws, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.
DIVERSITY, EQUITY, INCLUSION AND EQUAL OPPORTUNITY
At Bidgely we're on a mission to make a difference and build a workplace where every unique voice is heard and celebrated. Here, we believe that celebrating the unique backgrounds, perspectives and abilities of every employee makes an impact not only for our company internally but also for our clients, customers and community.
We are an equal opportunity employer and believe that the inclusive atmosphere we build together will enable every person to grow, contribute and thrive. Our hiring decisions are based on your skills, talent, and passion – not on your background, gender, race, age, or the quirky way you dance at office parties.
Bidgely is an EVerify employer.
