The posting
Big Ass who?
We didn’t set out to start a fan company. We set out to solve a problem—workplace discomfort. (Sorry, HR, not your kind.) Facilities become furnaces during the summer, but businesses still expect peak performance and productivity. Without providing the basic human right of comfort, that’s just asinine. Seeing how overhead fans cooled California dairy cows begged a massive question for our founder. “Can a fan be made to revolutionize comfort for people?” he uttered.
That’s when the HVLS Fan Company was born—with the first-ever patented high-volume, low-speed fan. But that name? BOR-ing. And customers knew it. We kept getting calls asking, “Are you the guys who make those big ass fans?”
Hell yeah we are. And Big Ass Fans was born, complete with our own cheeky donkey mascot, Fanny. Today, we don’t just move air, we transform experiences. Big Ass Fans deliver comfort where it counts. We build every product like lives depend on it. Because, turns out, they do.
Our success is a result of the Big Ass Fans team’s innovation. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to #livelifebigass and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together. The successful candidate will bring passion, energy, and a “get it done” mentality to BAF and the industrial business and contribute in a meaningful way to realize the company’s full potential in the market.
Opportunity
We’re on a mission to make the world safer, healthier, and more productive, and we need a strategic product leader to help us get there. As our Industrial Product Marketing Manager, you’ll be a driving force behind our product strategy, portfolio roadmap, innovation pipeline and go-to-market approach. You’ll connect the needs of our customers and the market with Engineering, Sales, Marketing and other cross-functional teams to identify opportunities, bring the right products and solutions to market, and maximize the commercial potential of our portfolio. If you thrive on solving customer problems, shaping products and turning market opportunities into business results, this is your moment!
What You'll Do
- Own the Industrial product portfolio strategy, roadmap, and lifecycle management.
- Lead new product development and commercialization from concept through launch.
- Identify market opportunities and translate customer needs into product strategies.
- Develop pricing, positioning, business cases, and go-to-market plans.
- Conduct market, customer, and competitive analysis to drive product decisions.
- Partner with Sales to support customer engagement, product adoption, and revenue growth.
- Monitor product performance, profitability, and portfolio optimization opportunities.
- Collaborate across Engineering, Sales, Marketing, Operations, and Finance to deliver successful product initiatives.
What You'll Bring
- Bachelor’s degree in Business, Marketing, Engineering, or related field
- 4-6 years of product management, product marketing, or related experience
- Proven experience developing product strategies, roadmaps, and successful product launches
- Strong analytical, communication, and cross-functional leadership skills
- Experience with pricing, market analysis, customer insights, and portfolio management
- Technical aptitude; experience with PLM, ERP, CRM, or BI tools preferred
- Industrial, manufacturing, HVAC, construction, or related industry experience preferred
Think you have what it takes, but your background doesn’t perfectly align with this role? No sweat! If this position gets your fan spinning, we encourage you to apply and tell us how you’ll succeed with your unique skills in your application.
First 90 days
Every Big Ass Fans employee is essential in working towards the company’s growth goals, and no goal is successful without a plan. When you kickstart your BAF journey with a strong 90-day plan, you’ll be set up for a great first day, week, month, quarter and beyond! Here’s a snapshot of the first 90 days as a BAF Industrial Product Marketing Manager:
Days 1-30:
- Complete onboarding activities, including an on-site 4-day FANdamentals training.
- Meet key stakeholders across Product Development/Engineering, Sales, Marketing, Operations, Finance and other cross-functional teams.
- Develop a comprehensive understanding of the Industrial business, including business strategy, financial performance, customer segments, applications, sales channels and growth priorities.
- Become familiar with the current Industrial product portfolio, product architecture, pricing, positioning, competitive landscape and product lifecycle.
- Review current and planned NPI initiatives, product roadmaps and product development processes.
- Spend time with the Industrial Sales team and, where appropriate, customers to understand customer needs, buying drivers, applications, competitive dynamics and opportunities for growth.
- Review existing customer, market, competitive and product performance data to understand current business and portfolio dynamics.
Days 31-60:
- Conduct a comprehensive assessment of the current Industrial portfolio, identifying key strengths, weaknesses, gaps, overlaps and opportunities.
- Develop a deeper understanding of customer needs and priority applications through Sales engagement, Voice of Customer and existing market research.
- Assess current NPI pipeline and product roadmap against market opportunities, customer needs and broader Industrial business priorities.
- Evaluate current product positioning, portfolio architecture and pricing strategy, identifying opportunities to improve differentiation, value communication and commercial performance.
- Establish a regular competitive and market intelligence process to monitor key competitors, emerging technologies, customer needs and market trends.
- Partner with Sales, Engineering, Finance and other stakeholders to identify and prioritize key product and portfolio opportunities.
Days 61-90+:
- Develop initial recommendations for the Industrial product roadmap, including opportunities for new products, product enhancements, refreshes, portfolio expansion and rationalization.
- Partner with cross-functional teams to begin developing business cases and product requirements for the highest-priority opportunities.
- Establish product-level performance measures and a regular portfolio review process to track revenue, volume, margin, adoption and other relevant KPIs.
- Begin development of product positioning, pricing and commercialization strategies for priority NPI and portfolio initiatives.
- Partner with Sales to identify opportunities to strengthen product positioning, sales enablement and solution selling around priority products and applications.
- Present initial product and portfolio recommendations to Industrial leadership and align on priorities, next steps and areas of ownership.
How do you live life Big Ass?
Wonder what it’s like to walk through our Headquarters, or what benefits and perks BAFers have? Click here to learn more!
Be a part of something BIG
You’re not just a member of the Big Ass Fans team; it’s BIGGER than us. We are a Madison Industries company - one of the largest and most successful privately held companies in the world. Madison Industries has fostered and built exceptional companies that are essential to our collective health and well-being. Come join our mission to make the world healthier, safer, and more productive to build something truly remarkable!
Why haven’t you applied yet?
Big Ass Fans is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, age, disability or veteran status. Big Ass Fans maintains an environment where each individual is valued and respected. Individuals are expected to understand and comply with OSHA and ISO 9001 standards and procedures. Individuals are expected to apply safe work methods when performing the job requirements in hazardous and non-hazardous environments to avoid injury to self to co-workers or damage to property. Individuals are expected to report unsafe work conditions or equipment operation to supervisors immediately and observe all safety rules.
If you need assistance or an accommodation due to a disability, you may email us at [email protected] or call us at 1.877.244.3267.
