The posting
The Way We Live. We strive for excellence in everything we do in life. Our crafted drinks are a way we show respect for our customers and ourselves. They are the beginning of a relationship built on trust and care that through time grows to see our stories unfold in our city. As part of local communities, each Black Rock Coffee Bar team finds ways to serve their neighborhoods. And by doing so we help raise the bar for relationships and compassion. As relationships grow, so does accountability. We hold each other to higher standards for the good of all. Whether it be care for nature, care for those in need, or just a sincere desire to see others do well, we learn to expect a lot from each other and a lot for our customers. Our priority at Black Rock is not for others to know who we are and what we do... but for others to allow us to know them, to add fuel to their story, and to share in the journey.
Job Title: Field Marketing Manager Reports To: Sr. Marketing Manager FLSA Status: Salaried/Exempt/Full-Time Compensation: $75,000-85,000 Annually/Bonus Eligible Location(s): Phoenix, Arizona / Hybrid with Travel Required
Position Overview. As the Field Marketing Manager, you will lead the execution of national and regional Local Store Marketing (LSM) initiatives that support store performance, brand awareness, Guest engagement, and community connections. This role is responsible for managing the national LSM program, developing targeted marketing strategies for priority locations, coordinating promotional activations, and supporting field teams in executing marketing initiatives that drive measurable business results.
You will serve as a key partner to Operations, Marketing, Finance, Training, and external vendors to ensure marketing strategies align with Company priorities and are executed consistently across markets. Success in this role requires strong project management, creativity, business acumen, and the ability to translate store performance and market insights into effective local marketing strategies.
Services and Duties. As the Field Marketing Manager, you will develop and execute national and regional Local Store Marketing initiatives that support store performance, brand awareness, and community engagement. Your essential duties and key responsibilities include, but are not limited to:
- Manages the national Local Store Marketing (LSM) Program, developing and executing initiatives that increase brand awareness, drive Guest traffic, and support store sales growth.
- Develops and executes targeted marketing plans for LSM watchlist locations, partnering with Operations to address store-specific opportunities and performance needs.
- Plans and manages national LSM campaigns and activations, including initiatives such as Back to School, ensuring consistent execution across participating markets.
- Partners with third-party vendors to coordinate marketing initiatives, promotional opportunities, and local partnerships that support brand objectives.
- Supports store teams and regional leadership with inbound marketing inquiries, community partnerships, and donation requests, ensuring alignment with Company guidelines and priorities.
- Monitors and evaluates the effectiveness of LSM campaigns, promotional events, and partnerships, using performance insights to recommend adjustments and improve future initiatives.
- Collaborates with internal partners to support loyalty and CRM strategies that strengthen Guest engagement, increase database growth, and encourage repeat visits.
- Maintains the LSM marketing calendar, tracking campaigns, promotions, deadlines, and deliverables while ensuring clear communication with relevant stakeholders.
- Partners cross-functionally with Operations, Marketing, Finance, and Training to align marketing strategies, coordinate resources, and support successful execution of field initiatives.
- Black Rock Coffee Bar reserves the right to add or modify duties and responsibilities at any time and at its sole discretion.
Skills and Competencies. To succeed in this role, you must demonstrate strong marketing execution, project management, analytical capabilities, and the ability to build effective partnerships across the organization:
- Experience in field marketing, local store marketing, retail marketing, or related marketing functions, preferably within a multi-unit retail, hospitality, or quick-service restaurant environment.
- Strong project management and organizational skills with the ability to manage multiple campaigns, deadlines, and market priorities simultaneously.
- Ability to develop and execute marketing initiatives that support store traffic, sales performance, brand awareness, and Guest engagement.
- Strong analytical skills with the ability to evaluate campaign performance, identify trends, and recommend improvements.
- Excellent written and verbal communication skills with the ability to collaborate effectively with Operations, Marketing, vendors, and field leadership.
- Creative problem-solving skills with the ability to develop practical marketing solutions based on market and store needs.
- Experience coordinating promotional campaigns, community partnerships, events, and third-party vendors.
- Ability and willingness to travel to stores, regional markets, and community events based on business needs.
Success Indicators. Success in this role is demonstrated through measurable improvements in local store performance, marketing execution, and community engagement:
- LSM initiatives contribute to measurable improvements in Guest traffic, sales performance, brand awareness, and engagement across participating locations.
- Watchlist locations demonstrate improved performance against established marketing objectives and campaign goals.
- National and regional marketing campaigns are executed on time, consistently across markets, and within established budgets and expectations.
- Campaign performance, promotional results, and community partnerships are evaluated and used to improve future marketing strategies and resource allocation.
- Strong cross-functional partnerships and clear communication support effective execution of marketing initiatives and increased field engagement.
Work Environment. This position operates in a combination of office, remote, and field environments and requires travel to support store openings, local marketing activations, and community events. The role balances campaign planning, performance analysis, vendor coordination, and cross-functional collaboration with hands-on participation in field marketing initiatives. The essential duties of this role require the ability to perform the following tasks:
- Extended periods of computer use to develop marketing plans, manage campaigns, analyze performance, and complete administrative responsibilities.
- Regular use of standard office equipment, including computers, phones, and other communication tools.
- Frequent verbal and written communication with store leadership, internal departments, vendors, and community partners.
- Travel by aircraft or motor vehicle to store locations, regional markets, community events, and promotional activations based on business needs.
- Prolonged periods of standing and walking while supporting marketing activations, Grand Openings, and community events.
- Occasional lifting, carrying, and transporting marketing materials, displays, and event supplies weighing up to 25 pounds.
- Work in both indoor and outdoor environments, including exposure to varying weather conditions, noise levels, and active event settings.
- Flexibility to work occasional evenings, weekends, or nontraditional hours to support events, promotions, and other marketing initiatives.
Leadership Expectations. At Black Rock Coffee Bar, professional development is a key driver of success. We seek individuals who demonstrate strong business maturity, embrace innovation, and confidently recommend ideas while thoughtfully evaluating risks and outcomes. In this role, you are expected to:
- Demonstrate ownership and accountability by proactively identifying issues, addressing gaps, and escalating challenges while monitoring progress against strategic initiatives.
- Think strategically and creatively, identifying opportunities to improve how we communicate, train, and support the field while balancing practicality and execution.
- Communicate with influence and clarity, consistently presenting updates on projects to cross-functional teams and leaders with confidence, enthusiasm, and precision.
You will model collaboration and thoughtful participation, contributing to both company growth and the development of those around you. A continuous improvement mindset is essential. Seeking feedback, applying lessons learned, and adjusting approaches to drive better outcomes over time.
Benefits. Black Rock Coffee Bar offers a comprehensive benefits package including:
- Paid Time Off
- Performance-based bonus opportunities
- 401(K) Retirement Savings Plan with company match for eligible* team members
- Health insurance (medical, vision, dental) options for you and your family
- Pet insurance and Discount Programs because we know pets are family too!
- Long-Term Disability, Life, and AD&D coverage options
- Paid holidays
- Employee Assistance Program (EAP)
- Ongoing professional development and training opportunities
- Discount program on childcare, recreation, lifestyle brands, and more
- Free drinks to keep you energized!
*Team members who complete 1,000 hours within a consecutive 12-month service requirement and have attainment of age 21, are eligible for 401(K) participation.
Additional Information. By submitting your application and/or resume, you are indicating that all information is true and correct. Any untruthful or misleading information is cause for removal from the applicant pool or dismissal if employed.
The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The duties and responsibilities of this position are subject to change and other duties may be assigned or removed at any time.
Black Rock Coffee Bar is an at-will employer. If you are hired, this means your employment is for an indefinite period and it is subject to termination by you or Black Rock Coffee Bar, with or without cause, with or without notice, and at any time. Nothing in this policy or any other policy of Black Rock Coffee Bar shall be interpreted to conflict with or to eliminate or modify in any way, the at-will employment status of Black Rock Coffee Bar employees.
Black Rock Coffee Bar values diversity in its workforce and is proud to be an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or based on disability.
