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Open nowPosted 26 days ago

Digital Marketing Specialist

Blueflame Labs14 open roles

Where
Pune
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Your applicationOpen nowDigital Marketing SpecialistBlueflame Labs · Pune

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 26 days ago

The posting

We are seeking a skilled and innovative Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for creating and executing data-driven marketing strategies to enhance our brand presence, generate leads, and boost revenue for our IT services.

Key Responsibilities:

Strategy Development:

  • Develop and implement comprehensive digital marketing strategies aligned with business goals.
  • Identify target audiences and create tailored campaigns to attract potential clients.

Search Engine Optimization (SEO):

  • Perform keyword research and optimize website content for search engines.
  • Track, analyze, and report on SEO performance metrics.

Pay-Per-Click (PPC) Advertising:

  • Plan, execute, and monitor paid ad campaigns on platforms like Google Ads, LinkedIn, and Facebook.
  • Optimize ad performance to maximize ROI.

Social Media Management:

  • Manage and grow the company's presence across platforms such as LinkedIn, Twitter, and Instagram.
  • Create engaging content, monitor trends, and interact with the audience.

Content Marketing:

  • Create high-quality blog posts, whitepapers, email newsletters, and case studies.
  • Collaborate with designers to produce visuals, infographics, and video content.

Email Marketing:

  • Design and execute email campaigns targeting potential clients and nurturing leads.
  • Monitor open rates, CTR, and conversions to refine strategies.

Analytics & Reporting:

  • Track the effectiveness of campaigns using tools like Google Analytics and HubSpot.
  • Provide actionable insights and prepare monthly performance reports.

Lead Generation:

  • Use digital platforms to generate high-quality leads for sales teams.
  • Collaborate with sales to convert leads into opportunities.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in Digital Marketing, particularly in IT services or B2B industries.
  • Proficiency in tools like Google Analytics, Google Ads, HubSpot, and SEMrush.
  • Strong knowledge of SEO, PPC, and social media advertising.
  • Excellent communication, content creation, and analytical skills.
  • Familiarity with CRM tools and lead nurturing processes is a plus.
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