The posting
Job Title: Sales & Marketing Executive
Location: Hybrid / Mumbai, Delhi, Hyderabad\ Experience Required: Fresher (0–1 year experience)\ Reporting To: Head of Sales & Marketing\ Team Interaction: Graphic Designer, Marketing Intern, Sales Intern, Digital Marketing Manager, Experience Design Manager
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Role Objective:
To support the execution of marketing campaigns, assist in sales outreach, manage CRM entries, coordinate follow-ups, and represent Blue Sparrow Events professionally in both online and offline engagements with parents, corporates, and event partners.
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Key Responsibilities
🔹 Sales Support & Lead Management
- Research and identify potential leads across key segments:\ ➤ Event agencies (e.g., 70 EMG, Percept)\ ➤ HR/Marketing Heads of companies (Family Day events)\ ➤ IP creators, mall managers, party planners
- Maintain and update the lead database & CRM system with proper status tracking.
- Assist in cold calling, email follow-ups, and meeting coordination.
- Help customize client decks and proposal emails using brand templates.
- Attend and support client calls, take notes, and track follow-up actions.
🔹 Marketing Execution
- Assist with Instagram and LinkedIn postings – ensure content is uploaded as per schedule.
- Coordinate with the graphic designer to brief creatives (based on campaign planner).
- Support in basic content writing – emailers, captions, and carousel copywriting.
- Help monitor and report on campaign performance (reach, likes, saves, website clicks).
🔹 Event Support & Coordination
- Coordinate logistics and material prep for pop-ups, test stalls, or showcases.
- Help collect photos, videos, and testimonials from on-ground events for marketing use.
- Ensure printed materials (flyers, brochures) are available and updated.
🔹 Reporting & Admin
- Prepare weekly reports for marketing head on:\ ➤ Lead status\ ➤ Campaign performance\ ➤ Content calendar status
- Track and organize folders for all sales/marketing documents.
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Growth & Learning Opportunities
- Exposure to high-end B2B and B2C event marketing.
- Opportunity to learn hands-on execution of digital campaigns, sales strategy, and pitch design.
- Mentorship from senior marketing professionals and event designers.
- Real-time involvement in strategy meetings and client discussions.
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Ideal Candidate Profile
- Strong communication and organizational skills.
- Curious, proactive, and willing to learn.
- Basic knowledge of Excel, Canva, or any CRM tool is a plus.
- Passion for events, storytelling, and marketing is a bonus.
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Working Hours:
10 am – 6:30 pm (Mon–Sat) with flexibility around events and campaigns.
Compensation:
₹18,000–₹25,000/month (depending on skillset)
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