Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted yesterday

Director, AI & Marketing Transformation

BNY1,332 open roles

Where
New York, NY, United States
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, AI & Marketing TransformationBNY · New York, NY, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on BNY's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. BNY postings stay open a median of 10 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted yesterday

BNY median: 10 days open

The posting

Job Description

Director, AI & Marketing Transformation

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We’re seeking a future team member for the role of Director, AI & Marketing Transformation, to join our Marketing team. This role is located in New York City.

In this role, you’ll make an impact in the following ways:

  • Define and own the multi-year AI strategy and roadmap for Global Marketing, sequenced by commercial value, feasibility and strategic fit, and aligned to the enterprise marketing technology, AI and data roadmap.
  • Build and run the marketing AI operating model: a single intake and prioritization process for AI demand across businesses and regions, value-based business cases, a governed portfolio of initiatives, and PMO and value realization functions that measure adoption and impact.
  • Drive initiatives from ideas through pilot, production and value realization, with clear graduation criteria at each stage, and deliver priority programs across content supply chain, campaign workflow, AI search visibility and client engagement.
  • Lead the Marketing AI sandbox and vendor evaluation process, including controlled testing, model and vendor comparison, build-versus-buy decisions, and go / conditional go / no-go recommendations.
  • Define and lead the agentic AI strategy for Marketing: reference architectures, the workflows to be redesigned end to end, the foundation agents require (structured content and metadata standards, API access to marketing platforms, identity, permissions, observability and audit controls), and flagship agentic builds on enterprise data that prove execution capability and graduate into the funded roadmap.
  • Work closely with the AI Hub on opportunities to create a streamlined MarTech stack utilizing Eliza and represent the team in enterprise-wide forums driving best practices & learnings in building AI capabilities.
  • Work closely across the marketing organization to drive advancements in GEO strategy & implementation which is a key priority for marketing and enterprise.
  • Author and maintain Marketing's AI policy and usage guidelines on a risk-tiered basis, and partner with Model Risk Management, Compliance, Legal, Privacy and Brand to clear models and use cases for production with controls embedded at the start of each phase.
  • Partner with Engineering, Enterprise AI Hub, Data and the business marketing teams to deliver through cross-functional solution squads and represent Marketing in enterprise AI governance forums.
  • Build and lead the Marketing AI team, manage vendor/partner relationships; and drive adoption across the marketing organization through close partnership with the Change Management Team.

To be successful in this role, we’re seeking the following:

  • Bachelor’s degree in marketing, Engineering, Data Science or related field, advanced degree a plus.
  • 15+ years of experience across marketing technology, AI and enterprise transformation, with significant tenure in a large, regulated financial institution.
  • Proven track record of building a marketing AI operating model and portfolio from the ground up, including intake, prioritization, governance, funding and value realization, with demonstrated progression from pilot to production at scale.
  • Experience developing investment cases approved at executive or operating committee level and establishing the measurement discipline that sustains them.
  • Hands-on experience with agentic AI, including defining agentic strategy and reference architectures and building or directly leading the build of multi-agent workflows on enterprise data.
  • Deep knowledge of the marketing technology and AI stack, including content and digital asset management, workflow management (Workfront or similar), customer data and decisioning platforms, marketing automation, LLMs, retrieval, fine-tuning and agent frameworks, with the technical fluency to evaluate architectures and vendor claims directly.
  • Experience authoring AI policy and operating within model risk, compliance and brand governance in a regulated environment.
  • Ability to influence senior stakeholders across marketing, technology, data, risk and finance, and to drive outcomes without direct authority in a matrixed, global organization.
  • Experience on both sides of transformation, as an advisor accountable for client outcomes and as an operator accountable for results inside a large institution, strongly preferred.
  • A builder's mindset and a get-it-done attitude, with the willingness to be hands-on when the work requires it.

At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

BNY LinkedIn

Here’s a few of our recent awards:

  • America’s Most Innovative Companies, Fortune, 2025
  • World’s Most Admired Companies, Fortune 2025
  • “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

At BNY, our culture speaks for itself, check out the latest BNY news at BNY Newsroom & BNY LinkedIn

Here’s a few of our recent awards:

  • America’s Most Innovative Companies, Fortune, 2025
  • World’s Most Admired Companies, Fortune 2025
  • “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The expected base salary for this position when employment commences can be found in the Job Info section at the bottom of the posting.

Base salary offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Base salary is only part of the total rewards package, which may include eligibility for an annual discretionary incentive award. Subject to the terms and conditions of the applicable plans then in effect, eligible employees may enroll in a 401(k) plan as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents. Eligible employees also may receive other benefits (including various paid time off benefits, such as vacation and sick time), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, the employee will be in an “at will” position and the Company reserves the right to modify base salary (as well as any other discretionary payments or compensation programs) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against BNY's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on BNY's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    BNY's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.