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Open nowFirst seen 3 days ago

MarTech Solutions Lead

Boardroom Appointments3,354 open roles

Where
Johannesburg, GP, South Africa
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Your applicationOpen nowMarTech Solutions LeadBoardroom Appointments · Johannesburg, GP, South Africa

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Boardroom Appointments's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 3 days ago

The posting

Purpose of the Position

  • To provide technical leadership in the design, development, and implementation of MarTech and AdTech solutions that meet business needs.
  • Define, implement, and own the Martech strategy, roadmap and integrations (leveraging best practices).
  • Improve ROI/KPI performance by leveraging marketing automation and personalization technology solutions.
  • Drive cross-functional collaboration between product, engineering, analytics and content discovery teams, aiming to deliver cohesive and personalised communications and customer journeys against business objectives.

Key Performance Objectives

  • Provide technical leadership and drive innovation in the development and implementation of MarTech and AdTech solutions.
  • Design and implement MarTech and AdTech roadmap, aligning with business requirements, industry standards, and best practices.
  • Maintain and improve existing Martech and Adtech platforms and solutions; Drive efficiencies by optimizing and streamlining MarTech and AdTech processes, integrations and tooling.
  • Drive the communication channel strategy, implementing new communication channels to improve reach and conversion of campaigns (linked to localized experiences across African markets).
  • Leverage MarTech and business processes to improve and expand automated lifecycle communications for customers across acquisition and retention.
  • Collaborate with various internal stakeholders to ensure effective communication and timely delivery of MarTech solutions (considering multichannel targeted and personalized communications).
  • Map, craft and optimise behavior-driven, cross-channel campaigns (i.e. push notifications, email, in-app, SMS) to drive acquisition, engagement, retention/mitigate churn.

Qualifications

  • Bachelor's degree in Computer Science, Information Technology, Business Management, or a related field.

Other advantageous qualifications:

  • Training in Customer Relationship Management (CRM) and Marketing tools (Braze, Salesforce, Mparticle, Kochava).
  • Data Science and/or Analytics qualifications.
  • Digital Marketing and Marketing automation qualification.

Experience

  • 5+ years of experience in MarTech and AdTech solution design and implementation.
  • 8-10 years working experience preferrable.
  • Experience in implementing CDP, MMP, CEP, and other MarTech and AdTech platforms.
  • Business and tech strategy experience highly advantageous.
  • Strong growth marketing and technology background and industry knowledge.
  • Experience analyzing marketing campaigns, running A/B tests and providing actionable recommendations.
  • A strong technical understanding of automated life cycle marketing.
  • Experience in digital native brands.
  • Good understanding/experience in the OTT SVOD industry.
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One press. We do the rest.

  1. A CV for this posting

    Written against Boardroom Appointments's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Boardroom Appointments's form

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    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Boardroom Appointments's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

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  6. The interview in your calendar

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    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
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