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Open nowFirst seen 4 days ago

Principal: Journey & MarTech Analytics

Boardroom Appointments3,354 open roles

Where
Randburg, GP, South Africa
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Your applicationOpen nowPrincipal: Journey & MarTech AnalyticsBoardroom Appointments · Randburg, GP, South Africa

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Boardroom Appointments's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 4 days ago

The posting

Minimum requirements:

  • A Degree in an analytical field, e.g., Informatics, Computer Science, Data Science, Commerce
  • A Post Graduate qualification is preferred

Experience

  • 5-8 years of experience gathering requirements and analyzing data
  • 8-10 years working experience preferred
  • Experience required with a proven track record in the drafting and implementation of Journey Analytics, driven initiatives on Digital Projects
  • Extensive Digital Customer Experience (DCX) and personalization knowledge
  • Proven track record in MarTech and related marketing areas such as performance media buying, digital analytics, content management systems, email marketing automation and personalization
  • Working experience with Facebook Ads/Google Ads/Adobe Analytics/ with the respective platforms analytics tracking capabilities (Facebook Pixels, Google Ads Conversion Tracking)
  • Excellent communication and presentation skills, able to collaborate with cross-functional teams, within the Division or others
  • Experience implementing tracking using Tag Management systems such as Adobe Launch or Google Tag Manager (GTM) to implement tracking on Content and e-Commerce sites
  • A minimum of 5 years working with Marketing Technology (MarTech) such as Adobe Analytics, Google Analytics, Google Optimize, Data Studio, DMPs, CDPs, Google Tag Manager
  • Experience working in performance marketing or eCommerce environment (advantageous)
  • Ability to tie personalisation and optimization initiatives to drive ROI
  • Experience in funnel analytics and digital marketing technologies

Technical Competencies:

  • Adobe Analytics and Adobe Launch
  • Google Analytics
  • Google Tag Manager
  • Google Optimize

Responsibilities:

  • To understand the context and usage of the digital marketing technologies for digital user journeys and analysis
  • Coordinate with the system owner for assigned marketing technology platforms to ensure reporting requirements are fulfilled
  • Serve as super-user to figure out possible workflows and help non-technical marketers run better performing campaigns
  • Manage the departments marketing analytics requests with Data/Tech Teams or external vendors
  • Setup and maintain Adobe Analytics and Google Analytics taggings for new campaigns
  • Develop and maintain Google Datastudio/Tableau/PowerBI dashboards for daily/weekly/monthly performance marketing tracking
  • Ensure that Executive-level reporting is available to track key KPIs and is accurate and fit-for-purpose relative to the business value drivers
  • Drive an improvement in the return on spend of the performance marketing budget as per the internal KPI
  • Provide input to the development of Audience segmentation strategies, relative to MarTech capabilities and outputs to help drive the commercialization of our digital data
  • Align with broader MCG strategic initiatives to deliver value for the business and Group Digital
  • Use insights to drive strategic and operational KPIs
  • Provide input to the development of ML models, with Data Science, to drive personalization initiatives and commercial outcomes and ROI
  • Work with MCG stakeholders to implement and share learnings and successes across markets
  • Measure success and communicate learnings to relevant stakeholders to drive strategic build and optimization decisions
  • Develop and document working strategies on how journey optimization and personalization strategies impact key business objectives, revenue and cost savings
  • Use Analytics and insights on the end-to-end customer journey to help reach the internal subscriber growth KPI
  • Improve the efficiency of the customer journey by providing recommendations to improve conversions as per internal KPIs
  • Perform analytics on the end-to-end digital funnel and provide insights and recommendations on areas to be optimized
  • Drive the governance and usage of Google Analytics/Google Tag Manager across the business
  • Build dashboards that allow Business units to measure the efficiency of products and marketing campaigns
  • Work with BI teams to align dashboarding outputs to align to the KPIs defined in the Measurement Framework and business best practices
  • Implement digital analytics solutions on eCommerce, content and viewing sites and apps in line with best practices and business
  • Conduct Analysis on the performance of Customer Value Management (CVM) campaigns, Partnerships and Performance Marketing (PMKT) efforts and provide insight and recommendations to optimize funnel performance.
  • Utilize Customer Lifetime Value (CLV) metrics and attribution models to improve the advertising journey and campaign targeting
  • Report on traffic, conversions, acquisitions and retention of customers, driven by Public Relations (PR) & Social Media, PMKT, Partnerships, and CVM and direct traffic to the home page/landing pages
  • Develop, track and report on Key KPIs pertaining to Digital traffic, Acquisition, Conversions, CLV, CAC and Retention
  • Work collaboratively with the performance marketing teams providing insight and reporting on Audience behaviour, CLV and Return on Ad Spend (ROAS) metrics
  • Perform analytics on the end-to-end digital funnel and provide insights and recommendations on areas to be optimized
  • Drive the governance and usage of Google Analytics/Google Tag Manager across the business
  • Build dashboards that allow Business units to measure the efficiency of products and marketing campaigns
  • Work with BI teams to align dashboarding outputs to align to the KPIs defined in the Measurement Framework and business best practices
  • Implement digital analytics solutions on eCommerce, content and viewing sites and apps in line with best practices and business
  • Conduct Analysis on the performance of Customer Value Management (CVM) campaigns, Partnerships and Performance Marketing (PMKT) efforts and provide insight and recommendations to optimize funnel performance.
  • Utilize Customer Lifetime Value (CLV) metrics and attribution models to improve the advertising journey and campaign targeting
  • Report on traffic, conversions, acquisitions and retention of customers, driven by Public Relations (PR) & Social Media, PMKT, Partnerships, and CVM and direct traffic to the home page/landing pages
  • Develop, track and report on Key KPIs pertaining to Digital traffic, Acquisition, Conversions, CLV, CAC and Retention
  • Work collaboratively with the performance marketing teams providing insight and reporting on Audience behaviour, CLV and Return on Ad Spend (ROAS) metrics
  • Conduct A/B tests to drive improvement of conversions on the platform by analysing customer behaviour and platform interaction
  • Build governance around running, updating and optimizing personalization initiatives
  • Manage digital property personalization master document to track initiatives
  • Ensure that all personalization initiatives are well documented, and process oriented
  • Prioritize and drive programs to improve Digital Experience
  • Implement and develop business cases to motivate for initiatives
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