The posting
Job Description
Bonnell Aluminum, one of North America's leading manufacturers of custom aluminum extrusions and fabricated aluminum products, is seeking a dynamic and strategic Director of Marketing to lead and elevate our marketing function.
This is a high-impact leadership role responsible for developing and executing marketing strategies that drive profitable growth, enhance market position, generate qualified leads, support pricing strategy, guide product management initiatives, and strengthen customer engagement across our business segments.
The ideal candidate is both strategic and hands-on, possessing strong business acumen, commercial insight, and a proven ability to translate market intelligence into measurable revenue growth. This leader will develop market-driven strategies that create demand, generate qualified opportunities for the sales organization, and position Bonnell Aluminum for continued success in a highly competitive industrial marketplace.
Key Responsibilities
Strategic Marketing Leadership
- Develop and execute comprehensive marketing strategies aligned with Bonnell Aluminum's growth objectives.
- Lead the development of annual marketing plans, market positioning initiatives, and growth strategies.
- Identify emerging market opportunities, industry trends, and competitive threats that influence business performance.
- Serve as a strategic advisor to executive leadership on market dynamics, customer needs, and growth opportunities.
- Build a data-driven marketing organization focused on measurable commercial outcomes.
Demand Generation & Business Development
- Create and execute lead-generation strategies that produce qualified sales opportunities and support revenue growth.
- Develop marketing programs designed to increase customer acquisition, market penetration, and customer retention.
- Partner closely with sales leadership to ensure marketing efforts generate high-quality opportunities that convert to business.
- Establish metrics and processes to track lead generation, conversion rates, return on marketing investment, and overall pipeline performance.
- Drive digital marketing, content marketing, trade show, industry event, and customer engagement strategies.
Market Segmentation & Customer Insights
- Develop and maintain market segmentation strategies that identify attractive growth opportunities.
- Analyze customer, industry, and market trends to guide commercial decision-making.
- Lead customer and market research initiatives to uncover unmet needs and growth potential.
- Ensure customer insights are translated into actionable business and marketing strategies.
Product Management
- Lead product portfolio management efforts across business segments.
- Partner with Sales, Operations, Manufacturing, and Finance to evaluate product performance, market opportunities, and profitability.
- Support product lifecycle management, product launches, and new market expansion initiatives.
- Develop value propositions and positioning strategies that differentiate Bonnell Aluminum in the marketplace.
Pricing Strategy
- Collaborate with Commercial, Finance, and Operations teams to develop and support pricing strategies that optimize profitability and market competitiveness.
- Utilize market data, customer insights, competitive intelligence, and industry indicators to inform pricing decisions.
- Monitor pricing effectiveness and identify opportunities to enhance margin performance.
- Support strategic pricing initiatives across products, customers, and market segments.
Team Leadership & Development
- Lead, coach, and develop a team of five marketing professionals.
- Foster a culture of accountability, collaboration, innovation, and continuous improvement.
- Establish clear performance expectations and development plans for team members.
- Build organizational marketing capabilities that support long-term business objectives.
Brand Management
- Strengthen and enhance the Bonnell Aluminum brand throughout the marketplace.
- Ensure consistent messaging across all customer-facing channels.
- Support the company's reputation as a trusted aluminum solutions provider.
- Drive initiatives that increase brand awareness, market visibility, and customer engagement.
Qualifications
Required Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- Minimum of 5 years of progressive marketing leadership experience, preferably within manufacturing, industrial, B2B, metals, or engineered products industries.
- Demonstrated success leading marketing functions and teams.
- Proven track record developing marketing strategies that generated measurable business growth and qualified sales opportunities.
- Experience managing lead generation programs that resulted in increased revenue and market share.
- Strong experience collaborating with sales organizations to improve pipeline development and conversion rates.
Preferred Experience
- Experience in the aluminum, metals, manufacturing, building products, industrial products, or related sectors.
- Knowledge of aluminum extrusion markets and customer applications.
- MBA or advanced business education preferred.
Required Competencies
Commercial & Strategic Skills
- Exceptional business acumen and commercial awareness.
- Strong understanding of pricing strategies, market segmentation, and product management.
- Ability to translate market intelligence into growth initiatives.
- Strong analytical and strategic thinking capabilities.
- Customer-focused mindset with a proven ability to identify market opportunities.
Leadership Skills
- Demonstrated experience leading and developing teams.
- Ability to influence and collaborate across all levels of the organization.
- Strong decision-making and problem-solving skills.
- Results-oriented mindset with a focus on execution and accountability.
Communication Skills
- Outstanding written, verbal, presentation, and interpersonal communication skills.
- Ability to communicate effectively with customers, senior leadership, sales teams, and cross-functional stakeholders.
- Comfortable presenting business recommendations and strategic initiatives to executive leadership.
Success Measures
The Director of Marketing will be successful by:
- Increasing qualified lead generation and pipeline opportunities.
- Driving growth across targeted market segments.
- Improving brand awareness and market positioning.
- Supporting profitable pricing and product management strategies.
- Developing a high-performing marketing organization.
- Delivering measurable revenue growth and business impact through marketing initiatives.
Why Bonnell Aluminum?
At Bonnell Aluminum, you will have the opportunity to lead a critical business function for one of North America's premier aluminum extrusion manufacturers. This role offers the chance to influence company strategy, drive commercial growth, develop talented professionals, and make a lasting impact on the future success of the organization.
Join a company committed to innovation, customer success, continuous improvement, and long-term growth.
