The posting
Welcome to Brightline! We are searching for a Community Engagement Lead to join our BrightLife Kids team. You have the exciting opportunity to be a critical part in advancing the mission of the partnership with Brightline and the Children and Youth Behavioral Initiative (CYBHI) https://cybhi.chhs.ca.gov/workstream/behavioral-health-virtual-services-platform-and-next-generation-digital-supports/. The State of California selected Brightline — out of more than 450 vendors — to provide free virtual behavioral health services to families with children ages 0–12. This program, BrightLife Kids https://www.hellobrightline.com/brightlifekids, launched January 1, 2024, and offers a modern, easy-to-use digital experience with live coaching, personalized resources, parent peer communities, and local referrals — all at no cost to families or the community.
As a Community Engagement Lead, you will be driving the adoption of BrightLife Kids across complex community ecosystems. This is a high-autonomy role designed for a professional who thrives on building high-level partnerships and influencing public health strategy. You won't just execute an established plan; you will proactively identify opportunities, contribute to program design, and serve as a primary thought partner to senior external stakeholders. You will also spend time out in the field, interacting directly with families and communities looking for behavioral health support.
Explore our impact:
- Website: https://www.brightlife.kids/brightlife.kids/ca http://brightlife.kids/ca
- Instagram: @brightlifekids https://www.instagram.com/brightlifekids/
- LinkedIn: linkedin.com/showcase/brightlife-kids/ http://linkedin.com/showcase/brightlife-kids/
RESPONSIBILITIES:
Strategic Marketing and Partnership Strategy:
- Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.
- Create a partnership strategy that fosters mutual referrals, positioning BrightLife Kids as a valuable resource within the community.
- Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations
- Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.
Community Outreach and Engagement/Health Education/Health Promotion:
- Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types
- Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics
- Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, LinkedIn, and school district websites.
- Navigate and persuade varied audiences—from grassroots community groups to executive-level public health boards and School and Office of Education Boards —to align on shared goals for child mental well-being.
Field Marketing and Event Participation:
- Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the BrightLife Kids mission.
- Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by BrightLife Kids.
- Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.
Performance Tracking and Reporting:
- Track key metrics related to outreach, engagement, and conversion rates.
- Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.
- Leverage Salesforce as primary CRM tool
Collaborative Improvement:
- Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies.
- Identify opportunities for new assets and content to address evolving needs, particularly in nurturing long-term relationships.
REQUIREMENTS:
- Bilingual proficiency in Spanish is highly preferred
- Minimum of 5 years of relevant professional experience in community engagement, public health, health promotion, or a related field
- Proven experience with Salesforce or similar CRM tools to manage a partnership pipeline and track outreach performance.
- Demonstrated ability to operate independently, manage complex projects, and lead initiatives with minimal day-to-day managerial oversight
- A deep understanding of communication strategies and proven expertise in engaging specific demographics, cultures, and ethnicities.
- Experience navigating public and community health and school-based systems to build programs and gain adoption within the community
- Excited to be recognized as a respected advocate for child mental well-being within the community.
- Experience in cold outreach, relationship building, and developing high-touch nurture campaigns.
- Proficiency in utilizing online platforms and research methods to source contacts and gather relevant information.
- Strong organizational skills and the ability to track and report on performance metrics and use data to inform decisions.
- Excellent interpersonal and communication skills, both written and verbal.
- Comfortable with public speaking and event participation.
- Demonstrates a proactive growth mindset and high level of agility, with a proven ability to pivot quickly in a fast-paced environment and embrace feedback
- Knowledge of pediatric mental health, early childhood development, public or community health, community needs and related services is a plus.
- Must be based in California and have reliable transportation
- This role often requires evening and weekend hours
- Must be able to lift up to 25 lbs, able to stand extended periods (4–6 hours), and attend outdoors in-person events and conferences in various weather conditions
WE OFFER SEVERAL BENEFITS, PERKS, AND STIPENDS:
- Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
- 14 Company Holidays, paid time off, paid sick days, parental leave
- Health and Wellness Stipend and Professional Development Reimbursement At Brightline we have built a total rewards philosophy that includes fair, equitable, competitive, geo-based compensation that is performance and potential based. Our strategy is based on robust market research, including external advisory specializing in national compensation, and thoughtful input from every level of our organization. It is a combination of a cash salary, equity, benefits, wellbeing, and opportunity. In compliance with the Equal Pay for Equal Work Act, the annual base salary range for applicants is $78,000-$90,000 + language premium (if applicable) & performance bonuses.
OUR COMMITMENT TO BUILDING A DIVERSE, EQUITABLE, AND INCLUSIVE WORKFORCE
At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation upon which our mission is built. We are committed to:
- building a future where all families can access inclusive, high-quality care
- creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive
- systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems
- ensuring that every employee, candidate, client, and family we serve is valued and respected
ABOUT BRIGHTLINE
Brightline is a therapy and psychiatry practice that delivers expert pediatric, teen, and parental mental health care to families and kids up to age 18. Brightline’s virtual and in-person outpatient services include diagnostic evaluation, therapy, psychiatry services (e.g. medication management), and psychological testing (to assess learning differences, school readiness, executive functioning difficulties [e.g. ADHD], and autism). In addition to Brightline’s generalized support, we offer focused programs including those that support anxiety, obsessive compulsive disorders, ADHD, and disruptive behaviors. Founded in 2019, Brightline has delivered care to tens of thousands of families with industry-leading results http://brightline.com/employers. We’ve been nationally recognized for clinical excellence and innovation for several years — recent awards include the Fast Company 50 Most Innovative Companies (2022) and Behavioral Health Business Companies to Watch Award (2024). Brightline is based in Palo Alto and is backed by investors including Boston Children’s Hospital, Northwell Health, Blue Cross Blue Shield of Massachusetts, Google Ventures, KKR, and Oak HC/FT.
