The posting
At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
Summary:
The Senior Manager, Content Operations & Delivery is a full-time member of the US Content Operations and Delivery organization, dedicated to a portfolio of growth brands within a therapeutic area.
This role owns the translation of brand marketing strategy into cohesive, channel-ready content plans and campaign execution — converting strategic intent into clear briefs, coordinated timelines, and deployment-ready assets across digital and print. Working hands-on with creative and production agency partners (including Hibbert, Tag, and Accenture), the Senior Manager coordinates day-to-day workflows, champions derivative content and asset reuse, and owns tactics from brief through MLR (Medical, Legal, Regulatory) review and final activation, along with the production budget and financial forecasting for assigned brands.
The role partners closely with Brand and Omnichannel Strategy (OCS) teams to align on priorities and sequencing, and escalates risks, blockers, and resourcing needs to the Associate Director. This is a durable, strategy-linked production role - built to scale with an increasing volume of brand launches and to strengthen BMS's content operations model over time.
Responsibilities:
- Content strategy & briefing — Convert brand marketing strategy & campaigns into clear, actionable content plans and tactical briefs; build and challenge briefs to ensure they reflect strategic intent before work begins.
- Campaign coordination & delivery — Coordinate production readiness for assigned growth brands, owning tactics end-to-end from brief through creative development, MLR, and deployment.
- Agency partnership — Work hands-on with creative and production agency partners (e.g., Hibbert, Tag, Accenture) to manage execution, resourcing, and quality of deliverables.
- MLR & quality ownership — Serve as the content/production point of contact in MLR reviews, flagging risk early and ensuring alignment to brand voice, message hierarchy, and regulatory requirements.
- Content reuse & governance — Champion derivative content and modular thinking; apply taxonomy, metadata, and DAM standards to support reuse, reporting, and personalization.
- Pipeline & risk visibility — Maintain accurate Book of Work and pipeline data; proactively surface risks, blockers, and resourcing gaps, escalating to the Associate Director as needed.
- Financial management — Direct and manage production budgets for assigned brands, ensuring resources are allocated in line with strategic priorities; track deliverables against timelines and budget, and monitor utilization in real time to proactively flag risks, efficiencies, and optimization opportunities.
- Forecasting & planning — Lead financial forecasting for assigned brands, including accurate year-end projections that support annual brand planning cycles, and provide regular budget status reporting.
- Vendor financial oversight — Oversee agency and vendor contract adherence, cost-effectiveness, and invoicing to ensure spend aligns with approved scope and budget.
- Cross-functional partnership — Partner with Brand and Omnichannel Strategy (OCS) teams to align on campaign priorities, channel sequencing, and execution details.
- Scope discipline — Maintain focus on commercial, branded/unbranded execution tied to brand strategy or campaign; escalate non-commercial or undefined work rather than absorbing it.
- Operating model fluency — Build and apply working knowledge of the all content operating model and BMS strategic frameworks (UBP/Titanium, Platinum, Omnichannel Blueprints) to strengthen briefs and content decisions.
Qualifications:
- Bachelor's degree or experience required
- Minimum 4 years of experience in omnichannel/digital marketing campaign coordination, content strategy, or production, ideally within pharmaceutical or another regulated industry.
- Demonstrated ability to translate brand marketing strategy into executable content plans and campaign briefs.
- Experience partnering with creative agencies, production agencies, IT & technical teams, managing day-to-day vendor execution and quality.
- Demonstrated experience managing production budgets, including financial forecasting, year-end projections, and invoice and vendor spend oversight.
- Familiarity with MLR (Medical, Legal, Regulatory) review processes and the ability to identify risk early.
- Working knowledge of content taxonomy, DAM/library systems, and modular, reusable content practices.
- Experience with Workfront, Veeva Vault, Veeva PromoMats, Salesforce, Jira, or similar platforms.
- Proficient in Artificial Intelligence tools and applications that support content and workflow acceleration.
- Familiarity with Agile principles and methodologies.
- Strong organizational skills; able to manage a portfolio of roughly 20–25+ tactics per month, with flexibility during launch-readiness periods.
- Comfortable operating with a strong solution-oriented mindset in ambiguity, while maintaining scope discipline and escalating appropriately.
We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.
Compensation Overview:
Princeton - NJ - US: $126,990 - $153,882
The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.
Benefits:
Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits
How We Work
Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
For roles based in Washington State only: If you live in or expect to work from Washington State if hired for this position, please visit this page for important information about the Washington Fair Chance Act.
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If this posting is missing required information required by local law or incorrect, contact BMS at [email protected] the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.
R1608516 : Senior Manager, Content Operations and Delivery- All Therapies
